Presentation by: Virus Annihilator Template by:

+ 10% market share in home users + 10% market share in midsize businesses + 10 – 15% growth of sales over the last years Strategic Objectives + 5% market share of the enterprise market + Ultimate goal – Fortune 500 Template by:

+ Protect the information + Promote anti cyber crime Mission + Develop the best antivirus software Template by:

+ Young highly motivated students + Global environment + Large PR activities and promotions Keys to success + Antivirus solution for every segment Template by:

+ Kingston, Jamaica + 2 research labs, spa center, hotel + Attractive location for young people Company Locations Template by:

+ CEO appointed by the board + VPs of: Marketing, Finance, HR Sales, Research Management Summary Template by:

+ CEO, VP, Manager for the region, Manager for the country, Manager for the campus + Different departments for each product Organizational structure Template by:

+ 75% of employees are below 24 + Mostly students + Hire potential hackers Personnel Plan + Full and partial scholarships Template by:

+ TotalSanitation Technology + ZeroByte Engine + EverUP System Product Features + STFUP Intelligence Template by:

+ Standard Edition + Network Edition Product Releases + Enterprise Edition Template by:

Financial Plan Sophos (UK)Sophos AntiVirus$97$116 Panda Software (Spain) *Panda Titanium Antivirus$65$104 Computer Associates (USA) eTrust EZ Antivirus $61$74 F-Secure (Finland) F-Secure Anti-Virus $36$51 Template by:

Price Strategy ProductManufacturer Product price Yearly Subscription Price 1BitDefenderSOFTWIN$24.95$ Kaspersky $49.95$ F-Secure Anti-Virus F-Secure Inc.$64.00$ PC-cillin Internet Security Trend Micro$49.95$ NOD 32 ESET $39.00$ McAfee VirusScanMcAfee Inc. $39.99$ Norton AntiVirusSymantec Corporation $39.99$ AVG Anti-Virus ProGriSoft Inc $38.95$ eTrust EZ Antivirus Computer Associates$39.95$ Norman Virus ControlNorman $39.95 Template by:

+ Home and office use + Small Business Market Segmentation + Large Enterprises Template by:

+ Up-to-date definitions + Timely detection Market Needs + Adequate resource use + Avoidance of software conflicts Template by:

+ Network Equipment as a target + Rootkits Market Trends + Microsoft enters the antivirus market Template by:

+ Different product, for different type of user + Different needs Strategy Template by:

+ Young professionals + Error free Competitive advantages + Doesnt require much resources + Different approach to different clients + New methods for virus cleaning – Total Sanitation, Ever Up System, etc. Template by:

+ Standard Edition In retail – $ OEM - $ Year Subscription – $ Network Edition In retail - $45.95 OEM - $ Year Subscription – Price Strategy + Enterprise edition Base price in retail - $ The price can reach - $ Year Subscription - $ Template by:

Price Strategy ProductManufacturer Product price Yearly Subscription Price 1BitDefenderSOFTWIN$24.95$ Kaspersky $49.95$ F-Secure Anti-Virus F-Secure Inc.$64.00$ PC-cillin Internet Security Trend Micro$49.95$ NOD 32 ESET $39.00$ McAfee VirusScanMcAfee Inc. $39.99$ Norton AntiVirusSymantec Corporation $39.99$ AVG Anti-Virus ProGriSoft Inc $38.95$ eTrust EZ Antivirus Computer Associates$39.95$ Norman Virus ControlNorman $39.95 Template by:

+ PR in computer media + Advertise in media and web Promotion Strategy + Article can increase sales rapidly + Star of the campaign - Keanu Reeves Template by:

+ Different marketing program for each edition + Home edition – Price, support, recommendations Marketing Programs + Network edition – recognize hackers, distant scan + Enterprise edition – customization, redesign For customer needs Template by:

+ OEM – 45%, Internet – 40$, Retail – 15% Total: copies + Contracts with PC vendors Sales forecast + Sales through Internet and Retail depends On promotional efforts + Standard version – 65%, Network – 30% Enterprise version – 5% Template by:

+ PC vendors + Universities Strategic Alliances + Anti cyber crime centers + Anti Virus Laboratories Template by:

+ Projected turnover in sales of Standard version – $ Projected turnover in sales of Network version – $ Projected turnover in sales of Enterprise version – $ Projected turnover in annual subscription for Standard version - $ Projected turnover in annual subscription for Network version - $ Projected turnover in annual subscription for Enterprise version - $ Projected turnover - $ Projected COGS - $ Average profit margin – 15% Projected Net Income Before Taxes- $ ,5 Financial Plan Template by:

Financial Plan Sophos (UK)Sophos AntiVirus$97$116 Panda Software (Spain) *Panda Titanium Antivirus$65$104 Computer Associates (USA) eTrust EZ Antivirus $61$74 F-Secure (Finland) F-Secure Anti-Virus $36$51 Template by:

+ Infecting the Viruses Slogan Template by:

The END :) Template by: