Graphic Design Introduction to Graphic Design

Graphic Design  What is Graphic Design?  A creative process that can be found everywhere and anywhere- in our homes, in grocery stores, on the roads we drive, on the movies and theatres, and in every shop we enter.

Examples of Graphic Design

Graphic Design vs Advertising  Graphic Design: Promotion of goods and services  Advertising: Selling of goods and services  The lines of these two definitions have now blurred with “Global Branding” - selling lifestyle through selling a particular product or service.  Example of Global Branding: Coca-cola commercials show models enjoying coca-cola on the beach and having a good time. You don’t necessarily need to drink Coke on the beach, or need to have Coke to enjoy the beach.  Graphic Design: Promotion of goods and services  Advertising: Selling of goods and services  The lines of these two definitions have now blurred with “Global Branding” - selling lifestyle through selling a particular product or service.  Example of Global Branding: Coca-cola commercials show models enjoying coca-cola on the beach and having a good time. You don’t necessarily need to drink Coke on the beach, or need to have Coke to enjoy the beach.

Graphic Design  Design Process  Elements and Principles of Design  Principles of Graphic Design  Color Theory  Typography  Joining Image with Words  Design Process  Elements and Principles of Design  Principles of Graphic Design  Color Theory  Typography  Joining Image with Words

Graphic Design  PBS Video introducing Graphic Design  While watching, write down 3 interesting things YOU DID NOT KNOW or THINK ABOUT you knew about Graphic Design  PBS Video introducing Graphic Design  While watching, write down 3 interesting things YOU DID NOT KNOW or THINK ABOUT you knew about Graphic Design

Think Pair Share  Get in groups of 4  Share your thoughts with the group  As a group write down 5 interesting things about Graphic Design  Then write down 2 things you hope to learn or achieve in this class  You will have 10 minutes to talk to your group then share as a class.  Get in groups of 4  Share your thoughts with the group  As a group write down 5 interesting things about Graphic Design  Then write down 2 things you hope to learn or achieve in this class  You will have 10 minutes to talk to your group then share as a class.

Assignment/ Design Process  1. Define the Problem and Establish Your Objectives.  2. Do the Research  3. Develop your ideas by brainstorming  4. Analyze your ideas in terms of the Project Objectives  5. Implement the Final  1. Define the Problem and Establish Your Objectives.  2. Do the Research  3. Develop your ideas by brainstorming  4. Analyze your ideas in terms of the Project Objectives  5. Implement the Final

PowerPoint Presentations and 3 page paper on Graphic Designer  Find a Contemporary Graphic Design artist that is currently working and creating Graphic Designs  Do research on the Graphic Designer  Think of how you will arrange in a PowerPoint Presentation as well as a Paper  Make sure you meet all the project requirements  Present the PowerPoint to the class and turn Paper in to Ms. Benoit.  Find a Contemporary Graphic Design artist that is currently working and creating Graphic Designs  Do research on the Graphic Designer  Think of how you will arrange in a PowerPoint Presentation as well as a Paper  Make sure you meet all the project requirements  Present the PowerPoint to the class and turn Paper in to Ms. Benoit.