Personalisation in Derby Market Intelligence Suzanne Whitchurch Market Development Manager 22nd May 2012

Why was the research undertaken Who was involved Key findings Implications for the provider market Next steps

Why was the research undertaken Market Development Stimulating the market Local Knowledge about citizens of Derby

Who was involved in the research Citizens of Derby Facilitated by range of Providers including Homecare/Domiciliary Care and support Voluntary Sector 2000 questionnaires sent out 175 usable questionnaires returned

Key Findings

Life goals The most common life goals people felt important to achieve were: Good quality of life (74 per cent of respondents selected this option) Keeping healthy and well (73 per cent) Personal dignity and respect (67 per cent) Choice and control (47 per cent)

Type of support used now Top four answers –Personal Assistant or carer –Support from family –Help around the house –Transport Derby's findings were different from national averages in which Day Centres was the most widely used service

Type of support used now by Mental Health group Top four answers from Mental Health needs group –Personal Assistant or carer (86%) –Help at home (52%) –Support from family (48%) –Transport (38%)

What do people want to change Top five things for care users in Derby Physical Health (67%) Financial situation (31%) Activities available on week days (31%) Control over their lives (27%) Opportunities for holidays (26%)

What help do people want to make the changes Information on where to spend their Personal Budget (75%) How much things cost (49%) Help to use their Personal Budget (9%) Yet again Derby statistics are very different from the national sample 57% needing information and 25% needing help

What do people want Activities using a Personal Budget Most popular responses Help with things that help me stay at home (61%) Help with socialising (42%) Help with going out (37%) Derby statistics are very different from the national sample 30% wanted help to stay at home. 16% Derby care users wanted help to meet new people in comparison to average 48%

Services/support wanted for Mental Health care users Personal Assistant/carer 80% Holidays 60% Family to help/transport 40% Day Centre/leisure/home help 30%

Nature of changes Less reliance on family carers Personal Budget holders were more likely to purchase help at home (gardening, DIY and cleaning) Holidays and leisure would increase Care users may be looking fro a shift from specialist support to more generic help Derby customers are focussed on activities that would enable them to spend more time at home.

What is important when choosing a service Derby care users value Professional Training 70% Staff knowing you personally 51% Locally based services 47% Derby place more weight on professional training than on price 21% of care users nationally said a cheap provider was important, compared to 9% in Derby

Challenges and Opportunities for providers Diversification of services Responding directly to what service users want Greater flexibility of services and support Opportunities to specialise and be innovative Charging for services that are currently free to users Uncertain income makes it difficult to plan or invest for the future Remodelling an existing service – knowing how to go about it and how to market the new service

Any questions ?

Contact us at: Tel: Go on line: