Create jot notes on what you think makes an advertisement effective.

Slides:

Advertisements

Similar presentations

Final Exam Project English 12B

Advertisements

Ad Deconstruction Grade 10 Media Unit.

Visual Rhetoric. What is Visual Rhetoric? We use visual thinking as a major part of our cognition (thinking process) We live in a visually dominated world.

Planters Peanut Ad J Riddell. Appeals to ethos The ad appeals to ethos by featuring the well known Planters Peanut brand icon, Mr. Peanut. By placing.

Presented by Lauren Lucas

Advertising. This is an introduction to your Advertising Unit In the unit you will learn how and why advertisers influence an audience. Your assessment.

Type & Communication. Effective ads contain one "big idea" that will dramatize your offering and tantalize buyers. Typography Design Research Typography.

The Elements of Graphic Design. Function - Give structure and carry the work.

ART PRINCIPLES OF DESIGN.

Visual Literacy Looking at and interpreting images on their own or along with text.

Graphic Design The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation.

Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.

Copper Ridge Academy English  Support a business  Self expression  Share the beliefs of a group  Brighten up a dull environment  Send messages.

Media Analysis Questions How to Analyze Commercials, Print Ads, Political Ads, and Web Sites.

Chapter 20 Print Advertisements

Literacy Test Reading Selections

The Scarlet Ibis Literary Elements

Building roadmap shapes success Matt Baldwin Ryan Mazzola.

Preparing Print Advertisements

Psychology in Communication

Love (1965) By Robert Indiana, Greeting Card Published by

Literary Term Notes Setting Where and when the story takes place: Time of day, place, season, time period, etc.

Analysing Advertising. Glossary of Techniques Beauty Appeal: Beauty attracts us; we are drawn to beautiful people, places, and things.

Instructional Guide Communications : From Print to Radio.

Section 20.1 Essential Elements of Advertising Section 20.2 Advertising Layout Section 20.1 Essential Elements of Advertising Section 20.2 Advertising.

+ Developing Print Advertisements Introduction to Business & Marketing.

Persuasive Techniques used in Advertising What Consumers Should Know.

Advertising. When we think of the media, what do we think of? Brainstorm some examples.

Nicole Whitmarsh.  This ad is promoting the American Apparel brand.  The target audience includes men and women aged approximately 15-35, as that.

Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

Preparing Print Adschap.20pp Advertising Campaign– the creation & coordination of a series of advertisements (both broadcast & print) Advertising.

Language and Composition, Audience: For whom is the text created? Purpose: Why is the text created? Main Idea: What is the message of the text?

This unit is an overview and a practical experience of the creative process. Students will produce a body of work in response to an advertising brief.

Media Literacy. Purpose To gain an understanding for the role that media plays in our lives To be able to analyze various forms of media text To make.

DeAnna Mabe “The Candies Foundation”.  This is an advertisement for the Candies Foundation. They are a foundation who campaign against teenage pregnancy.

Poster PowerPoint.  The Role of the Poster: The basic difference between the poster and other advertising media is that the poster speaks to the audience.

You and the Media Lesson 1. Questions to Keep in Mind Who is this aimed at? What are they trying to sell? Why do it in this way? Does it get your attention?

WHY STUDY VISUALS?  Communication  Oldest form  Universal  Immediate  Increasing Technology  Manipulation Awareness.

Static Image Terms Audience The people you want to attract with your static image e.g. teenagers, females, males, older people, drunk drivers … Language.

Module A: Experience Through Language (Distinctively Visual) Core text: The Shoehorn Sonata John Misto.

ADVERTISING What makes an advertisement effective?

ELEMENTS OF THE PSA EMS30 W/ MR. RICHARDS. How does this ad appeal to your emotions? What is the tag line? How does it catch your attention? What does.

6 Factors that drive consumer purchase Income and price – ex. Ikea (affordable) Status – ex. BMW or Rolex watch Current Trends – ex. skateboarding Customs.

VISUALS. Creating Visuals  Creating a visual is a process that requires artistic ability, creative design, and critical thought. Consider the image to.

Chapter 3: Decoding Visual Arguments ENG 113: Composition I.

 There are not many magazine in the market for house music lovers, therefore I think this magazine will have niche market, and also giving this magazine.

Scheme of Work WeekTopic 1 Introduction: The Marketing & Marketing Mix; 7 P’s 2 The fundamental Promotion: Segmentation, Targeting, Positioning; Promotion.

Our Agenda: Advertising & Marketing: Deconstructing the Media

Developing Print Advertisements

Chapter 20 Print Advertisements

Advertising Messages are Everywhere!

Module A: Experience Through Language (Distinctively Visual)

Messages are Everywhere:

Unit 2 What’s Next.

Create jot notes on what you think makes an advertisement effective.

Ad Deconstruction.

Thinking critically about visual images

Deconstructing Media.

Year 11 Media Mid Year Exam

The Scarlet Ibis Literary Elements

Create jot notes on what you think makes an advertisement effective.

Module A: Experience Through Language (Distinctively Visual)

Ad Deconstruction English 3201.

Media Strategies Ad Deconstruction.

Media Strategies Ad Deconstruction.

Create jot notes on what you think makes an advertisement effective.

Create jot notes on what you think makes an advertisement effective.

Magazine Project Pitch – Emily Mynheer.

Presentation transcript:

Create jot notes on what you think makes an advertisement effective. Messages are Everywhere: Advertising Create jot notes on what you think makes an advertisement effective.

http://pulsar.esm.psu.edu/Faculty/Gray/graphics/movies/ipod_shuffle-30_m640.mov

What was your initial response to the iPod ad? What did you like about it? What didn’t you like?

Who is the intended audience for the iPod ad? (gender, age, economic status, ethnicity, peer group, sexual orientation) How does the iPod ad appeal to them? (masculine/feminine images, desire for possessions, luxury and elegance, adventure, privilege, emotions, sound)

IMAGES THAT SELL Most ads are designed to make an impact at a glance. Therefore, the visual appeal of an ad is very important. There are a number of visual elements that make up an ad.

As we explore the visual elements of advertisements, take detailed notes on the chart provided.

Visual Elements in an Ad General Mood: the overall feeling that is conveyed by the ad (joy, fun or satisfaction).

Visual Elements in an Ad Typeface: the size, shape, and style of the print used in the ad.

Visual Elements in an Ad Logo: the sign, symbol or lettering that stands for the company or the product.

Visual Elements in an Ad Colour Scheme: the colours used in the ad and how they relate to each other.

Visual Elements in an Ad Light: the brightness of the ad, the contrast between light and dark, and the relationship between them.

Visual Elements in an Ad Shapes: the shape of the product, the shapes of the other components of the ad, the relationship between them and what thoughts/feelings are conveyed by them.

Visual Elements in an Ad Overall Composition: the combined effect of the General Mood, Typeface, Logo, Colour Scheme, Light and Shapes in the ad.

STORIES THAT SELL: If an advertiser has managed to get your attention visually, chances are good that you will look more closely at the content of the ad. Many ads have components that are similar to stories.

As we explore the story components of advertisements, take detailed notes on the chart provided.

Story Components in Ads CHARACTER(S): the “people” in the ad and the personalities they seem to have.

Story Components in Ads PLOT: the event that is shown in the ad itself and the events that you imagine have occurred before, or will occur after that moment.

Story Components in Ads SETTING: where and when the scene shown in the ad takes place.

Story Components in Ads SYMBOLS: an object that stands for something more than itself.

Story Components in Ads SUB-TEXT: a meaning that goes beyond the surface meaning suggested in the ad.

With a partner, identify the Visual Elements and Story Components in this ad. Record your findings on the chart provided.

Class Discussion / Share Your Findings

NEEDS THAT SELL: Another way that advertisers convince us to buy their products is by appealing to basic human needs.

The need to be physically healthy.

The need to be physically attractive.

The need to be free from fear and anxieties.

The need to feel good about ourselves.

The need to belong to a group.

The need to have status.

The need to be informed.

The need to identify with people we admire.

“Think Different” Ad Watch the following ad, and identify the needs that it appeals to. Record your ideas on the chart. "Think Different Ad"

On your own or with a partner, identify the following in this ad: Intended Audience Visual Elements Story Components Need(s) Appealed To