C 3 Global Technologies, Inc. Jim Colthart Port Marnock Drive Poway, CA (858)

Effective Marketing Strategies C 3 Global Technologies & IP Telephony The Telecom Wasteland Challenges & Opportunities Powerful Marketing Processes Introducing an IP Telephony Company

C 3 Global Technologies Technology marketing practice, business development and client services Technology marketing practice, business development and client services Wireless and IP Telephony environment Wireless and IP Telephony environment Prior experience and client requirements Prior experience and client requirements Targeted Vertical Marketing Targeted Vertical Marketing The Distribution Channel The Distribution Channel

The Telecom Wasteland Too much of a good thing!!! Too much of a good thing!!! 3G or Not 3G – why bother? 3G or Not 3G – why bother? The global experience The global experience Today’s economic realities: reduce costs, increase productivity, survive Today’s economic realities: reduce costs, increase productivity, survive What’s the road ahead look like? What’s the road ahead look like?

A competitive marketplace without direction and leadership A competitive marketplace without direction and leadership Disruptive technologies and business models Disruptive technologies and business models Compelling pressures for change – technology and economics as drivers and facilitators Compelling pressures for change – technology and economics as drivers and facilitators The Telecom Wasteland, cont.

A strategic marketing and business development alliance – goals and objectives A strategic marketing and business development alliance – goals and objectives Professional services for clients on an ‘outsourced’ basis – delivering sales opportunities in selected industries to SME clients and other organizations Professional services for clients on an ‘outsourced’ basis – delivering sales opportunities in selected industries to SME clients and other organizations C 3 Global Technologies & Targeted Vertical marketing C 3 Global Technologies & Targeted Vertical marketing

The Targeted Approach The Targeted Approach Telemarketing Firms Pros: Low cost leads Increased activity Can be used to execute part of a marketing campaign Cons: No differentiation Limited effectiveness Marketing Consulting Firms Pros: Creates strategy for success Expertise can open new markets for products and services Cons: High cost of fees No execution of strategy Limited effectiveness marketingpartners™ Create an effective strategy Design a targeted campaign Research market targets Execute marketing campaign Deliver qualified customer relationships

Reviewing the Client’s Needs Industry/Sector Research Industry/Sector Research Prospect Profile Prospect Profile Incentive to Meet Incentive to Meet 2003 Value Proposition 2003 Value Proposition Target Market Profile Target Market Profile Campaign Objectives Campaign Objectives

Developing a Campaign Blueprint Analyze customer profiles (Wins & Losses) Analyze customer profiles (Wins & Losses) Define the “Incentive to Meet” Define the “Incentive to Meet” –Define value hierarchy –Create wave themes Create the marketing strategy Create the marketing strategy Define the campaign process flow Define the campaign process flow Utilize data mining tools to define target market Utilize data mining tools to define target market Document the implementation schedule Document the implementation schedule

The Challenge in Telecom Company Origins and Direction Company Origins and Direction OneSetPrice Products and Services OneSetPrice Products and Services The Marketing Plan The Marketing Plan VoIP in the SME Marketplace VoIP in the SME Marketplace Prepaid Phone Cards Prepaid Phone Cards Other Telecom services Other Telecom services

The Opportunity in Telecom Marketing the Company Marketing the Company Building a Sales Force Building a Sales Force Supporting a Distribution Network Supporting a Distribution Network Market Segments and Targets Market Segments and Targets Capitalizing on Technology Capitalizing on Technology Creating Economic Leverage Creating Economic Leverage

C 3 Global Technologies’ Marketing For Success Strategic Marketing Plan Strategic Marketing Plan Tools and Techniques Tools and Techniques Applying the a targeted approach to specific sectors Applying the a targeted approach to specific sectors Introducing a new concept in multiple markets Introducing a new concept in multiple markets Marketing for Success Marketing for Success

Q&A

For more information contact: C 3 Global Technologies, Inc. Jim Colthart: (216)