Welcome to Travel & Tourism Holli Howard, 2010

3 Main Categories of Travelers Business Traveler Leisure Traveler International Traveler

What Motivates People to Travel? Attractions Business Education Entertainment Family Occasions Rest and Relaxation Social and Psychological

Attractions Scenic beauty Curiosity Natural landmarks Historic landmarks National parks

Business Conventions Expos Meetings and Incentives

Education Business seminars Historic Sites

Entertainment Adventure-soft and hard Fun-theme parks Gaming Shopping Sports Events Soft adventure Hard adventure

Family Occasions Reunions Deaths Weddings Graduations Significant Family Events

Social and Psychological Curiosity Keep up with friends and neighbors Compete with the Jones

Rest and Relaxation Resorts on land and sea Spas Health retreats

What do we need when we travel? Destination infrastructure Food and shelter Information Transportation

Who and What meets these needs?

THE U.S. TRAVEL AND TOURISM INDUSTRY IS ONE OF AMERICA’S LARGEST SERVICE EXPORTS! $93.3 billion* spent by international visitors in the U.S. and the… $89.3 billion ** spent outside the U.S. by domestic travelers creates… $4.0 billion in BALANCE OF TRADE SURPLUS for the U.S. Source: Travel Industry Association of America (TIA), U.S. Dept. of Commerce Office of Travel and Tourism Industries, World Tourism Organization.

THE U.S. TRAVEL AND TOURISM INDUSTRY IS ONE OF AMERICA’S LARGEST EMPLOYERS! $163 billion direct travel-generated PAYROLL. 7.3 million direct travel-generated JOBS. One of every eight U.S. non-farm jobs is directly and indirectly created by travel and tourism. Total non-farm U.S. employment is million people.

THE U.S. TRAVEL AND TOURISM INDUSTRY IS ONE OF AMERICA’S LARGEST RETAIL SALES INDUSTRIES! $599.2 billion direct TRAVEL EXPENDITURES including international travelers. $99.4 billion TAX REVENUE directly generated for local, state, and federal governments Each U.S. household would pay $923 MORE IN TAXES without the tax revenue directly generated by the travel and tourism industry. Direct spending by resident and international travelers in the U.S. averaged $1.6 billion a day, $68 million an hour, $1.1 million a minute, and $19 thousand a second

Did You Know…. that approximately 2.6 million hotels rooms are sold everyday in the United States. That is enough rooms to lodge every person living in San Francisco, Atlanta, Washington, D.C., Miami, and Denver combined. that the Travel and Tourism industry is one of the country's largest employers with 7.3 million direct travel-generated jobs? You could fill the Orange Bowl stadium a hundred times over with people directly employed in the industry.

Did You Know…. that each U.S. household would pay $923 more taxes without the tax revenue generated by the Travel and Tourism Industry? $923 will buy two months worth of groceries for a family of four, will fill the average car with gas 35 times or will pay for a family beach vacation. that Travel and Tourism is a $1.3 trillion industry in the United States? If one dollar bill equaled a second of time, then $1.3 trillion would equal over 41,000 years.

Did You Know…. that Travel and Tourism generates $100 billion in tax revenue for local, state, and federal governments? If you place 100 billion dollar bills end-to-end, they would circle the world 397 times.