Commission to Study Gaming in NH Branding Overview.

Slides:

Advertisements

Similar presentations

PROMOTION Esther Lee. Definition of Promotion Promotion is marketing communication. The communication aims to inform, influence and persuade customers.

Advertisements

Reinforce company’s image to exhibit the company’s brand promise

Developing and Building a Great Nonprofit Brand. Introduction Dave Shaw Arsenal Advertising +

Marketing Heritage Tourism

Corporate Identity Including Case study. Content What is it? Corporate Identity vs. corporate image Corporate image Corporate identity Visual identity.

PCB Marketing Mix Forum Public Relations and Marketing Communication COMMUNICATION CONSULTING (Pty) Ltd RESEARCH EDUCATE ANALYSE LIAISE & LEAD 1.

Building the Sigma Image: Marketing Strategies Sigma Gamma Rho Sorority, Inc. Epsilon Pi Chapter Jan. 17, 2009 Presented by: Soror Crystal L. Bessix edOpp.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

I NTEGRATED MARKETING Group 6 Beilei Tang Jia Chen Zhimin Zheng Gang Cao Group 6 Beilei Tang Jia Chen Zhimin Zheng Gang Cao.

Internet and Non-Profit Branding Waving at the Future.

Re-Igniting Your Event's Brand  What is a brand?  What’s not a brand?  What does a branded event mean?  Why brand an event?  How do you brand an event?

ITC Product Inclusive package services - Guided theme excursions - Interactive games and simulative activities Entertainment and educational events and.

 It is the ability to come up with fresh, unconventional, unique, appropriate & effective ideas that can be used as solutions to an advertiser’s communications.

Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.

Branding Strategies for Health Care Business. “Good branding helps the patient recall the hospital name faster and helps the target customers to get hooked.

TOURISM PROMOTION FOR A DESTINATION LIKE KAZAKHSTAN.

Visit The World’s First Guaranteed Results Marketing Firm Topic: Business Branding.

Dawn Pedersen Art Institute

Three criteria must be met. – Must be paid for – Delivered to audience by mass media – Must persuade the audience to action Inform your customers about.

Reinforce company’s image to exhibit the company’s brand promise

A FRAMEWORK for MARKETING MANAGEMENT Kotler KellerCunningham Chapter 9 Creating Positioning and Dealing with Competition.

What You Can Do with $10k, Five Partners and a Plan Patricia Washington President & CEO, Visit Alexandria ONE Travel Conference January 27, 2015.

Branding 101 “Branding is More than a Pretty Logo and Catchy Tagline”

A disciplined approach to brand strategy development should be employed Three points in time need to be considered: 1) today; 2) future brand vision and.

Marketing Your Product

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

MARKETING A TOURIST- FRIENDLY SESQUICENTENNIAL Virginia Tourism Corporation November 9, 2009.

Using Advertising and Promotion to Build Brands

10-1 Chapter Fourteen Communicating Customer Value: Integrated Marketing Communic ations Strategy.

While their approaches and structures vary, official destination marketing organizations (DMOs)—sometimes called CVBs (convention and visitor bureaus)

© 2006 Pearson Education Canada Inc. 4.1 Canadian Advertising in Action Chapter 4 Strategic Planning Concepts for Marketing Communications.

PROMOTION JOE CHOU. WHAT IS PROMOTION? Promotion is communicating a product or service to consumers. Promotion is an element in the marketing mix. Communication.

marketing communication involves communication about the product the product or service an element in the marketing mix aimed at informing, influence.

 Short, memorable group of words or catch phrase used to identify a product or company What is a Slogan?

1.10 Employ sales-promotion activities to inform or remind customers of business/product.

Fan Zhangz. PROMOTION IS ONE OF THE MARKET MIX ELEMENTS. A PROMOTIONAL MIX SPECIFIES HOW MUCH ATTENTION TO PAY TO EACH OF THE FIVE SUBCATEGORIES, AND.

Branding Communication Plan. Visual Identity – vital component  Brand  Logo  Slogan.

What is “branding”?  A business will create a brand for a product to give it a distinct identity.  Safeguards against consumers confusing the product.

CAHS 2000 March 24, 2009 Global Consumer Culture.

Branding Product Identification and Trust. World Wide Brands.

Samantha Fabro PROMOTION. WHAT DOES PROMOTION DO? Promotion is aimed at the consumer tells them about a product so that they can buy it!

4-1 Copyright © 2009 Pearson Education Canada CHAPTER 4 Strategic Planning Concepts for Marketing Communications.

It is equal to the marketing communications. It relates to the products or services of the communications products. Promotion is an element of the marketing.

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation.

Session-23, 24 Differentiation Principles of marketing.

PM  COMMUNICATIONS © 2005 Paul Mlodzik, ABC, MC Vice President Marketing and Agency The Co-operators Less Sizzle, More Steak: Making your brand work for.

-It equals marketing communication. -It involves communication about the product the product or service. -Promotion is an element in the marketing mix.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

1.Norway (as a country) sees tourism as an important part of its economy 2.International visitors are an important and growing part of this sector 3.Oppland.

External Influences Affect All Levels of Planning External Influences Economic trends Competitor activity Social & demographic trends Technology Laws &

Presented by: Greg Weston, University of Pittsburgh October 24, 2015 National Student Electronic Media Convention Minneapolis, MN.

NFI BRAND DEVELOPMENT BRIEF FOR A NEW NAME AND CORPORATE IDENTITY FOR THE NORTHERN FLAGSHIP INSTITUTION (NFI) AND THE TRANSVAAL MUSEUM.

WHAT EXPERIENCES ARE YOU CREATING AND HOW TO ASSESS SUCCESS.

BRAND IMAGE A.Vineeth,MBA.. What is a brand? A name, a term A symbol, a sign “A name, term, sign, symbol or any other feature that identifies one seller’s.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

The Fundamentals of the Global Marketing Mix

Promotional Strategies Developing a Promotional Mix.

Kevin Zhang. It equals marketing communication. It involves communication about the product the product or service. Promotion is an element in the marketing.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

Ross Creating a Logo and Tagline. What is a Logo? A name, symbol, or trademark designed to easily recognize. Can be words (text) only, or a combination.

Course Name: Principles of Marketing Code: MRK 152 Chapter: Nine Advertising and Public Relations.

PROMOTING SPECIALTY CROPS AS LOCAL Module 4: How do you get your message out to consumers?

Scheme of Work WeekTopic 1 Introduction: The Marketing & Marketing Mix; 7 P’s 2 The fundamental Promotion: Segmentation, Targeting, Positioning; Promotion.

THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.

Promoting customer service internally and externally

Branding for all Branding is for everyone

iLuv Creative Technology

CASE STUDY Building a Brand.

Sample Strategic Planning Marketing Presentation

Presentation transcript:

Commission to Study Gaming in NH Branding Overview

What is a Brand? it’s what people say, feel, and think about your product, service or company

A trademark A mission statement A logo or slogan A product or service Advertising A brand is not... Source: 60 Minute Brand Strategist

logo slogan advertisement typeface color pallette What are brand marketing messages? Source: 60 Minute Brand Strategist

2009 Top Global Brands Source: Businessweek.com

The Branding Process: 3D’s Messaging Promise & Experience Strengths & Weaknesses BRAND STRATEGY Category & Position Market Customers Personal Interactions Products & Services Social Media Print Materials PR & Events Advertising BRAND EXPERIENCE Monitoring & Measurement BRAND IDENTITY/ MANAGEMENT Name Logo Training & Adoption Design Systems Tagline Personality Assets Strategy DISCOVER DESIGN DELIVER

Case Study: Boost

NH Tourism Brand

Brand Development Issues What are the experiences which CONSUMERS associate with our state? What are the rational and emotional responses of CONSUMERS who have visited our state to experiences they had here? What are the rational and emotional responses of CONSUMERS who have NOT visited our state? Are the responses of CONSUMERS who represent the most profitable visitors to our state? What are the differences in rational and emotional responses of CONSUMERS who represent the most profitable visitors to our state, and CONSUMERS who represent less profitable visitors to our state?

What Your Brand Is... A promise - or set of expectations - that is shared by a majority of your targeted visitors and the spectrum of your corporate culture. Source: 2003, Gilstrap Study “Potential for Tourism”

Brand Marketing Messages The representations that help communicate the dimensions of your brand logo slogan images design elements color palette Communicate personality, style, and often “promise”

NH Tourism Brand The Division of Travel & Tourism is the steward of the New Hampshire tourism brand

Brand Research New Hampshire’s brand is a collection of features, feelings, and experiences of people who visit: Scenery/natural beauty Easy access to mountains Parks and forests Family-oriented activities and attractions Outdoor recreation Lakes/rivers Quaint towns/villages Source: 2003, Gilstrap Study “Potential for Tourism”

Brand Research Feelings - rational Valued for time an money High quality accommodations Source: 2003, Gilstrap Study “Potential for Tourism”

What Drives NH Tourism? The availability of experiences perceived as unique, and/or authentic Scenic splendors A large variety of outdoor recreation activities Lots of things to do...or not Source: 2003, Gilstrap Study “Potential for Tourism”

Lots of Things to Do....or Not The variety and availability of visitor experiences is so large that NHDTTD had to create 10 different activity clusters to accommodate them all

What is Gaming? Gaming is an attraction.

Impact of Gaming on the Current New Hampshire Tourism Brand? The New Hampshire Tourism Brand transcends a single category of attractions

Impact of Gaming on the Current New Hampshire Tourism Brand? Gaming would become one of many experiences available in New Hampshire The larger influence on the current New Hampshire Tourism Brand will be the collective spending of a bigger gaming industry and what “promises” they are making to consumers and...how those promises align with the current New Hampshire Tourism Brand

Research Pre-gaming expansion study as baseline data Post-gaming expansion study years after the expansion

Thank you!!!