ONLINE MEDIA-BUYING STRATEGIES. Digital and TV make up 83.6% of time spent with media…

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Presentation transcript:

ONLINE MEDIA-BUYING STRATEGIES

Digital and TV make up 83.6% of time spent with media…

Online video consumption is up 90% since 2012 – lead by mobile…

SOCIAL MEDIA DISPLAY ADVERTISING PAID SEARCH VIDEO-AUDIO

SOCIAL MEDIA

63% Facebook Users Who Engage on a Daily Basis 40 minutes Amount of Time Average Facebook User Spends on Facebook Daily

TYPES OF FACEBOOK ADS Page Post Engagement Page Likes Click to Websites App Installs

TARGETING Zip Codes DMAs Interests Behavioral Targeting 10, 25, or 50-Mile Radius Zip Codes

FACEBOOK EXAMPLES

SOCIAL MEDIA

Who is The Queen of Twitter? 55 MILLION FOLLOWERS

Who’s Next in Number of Followers? 53 MILLION FOLLOWERS

Types of Ads Tweet Engagement Follower Ads Website Click or Conversions App Installs

Targeting Zip Codes DMAs InterestsFollowers Keywords

DISPLAY ADVERTISING

Display Media Options - Targeting Re-TargetingBehavioralContextualGeographicDemographic

Targeting 10, 25, or 50-Mile Radius Zip Codes Counties

Banner Ads – Desktop/Tablet

Banner Ads - Mobile Expanding Banner Click to Play Video Banner Ad

VIDEO-AUDIO

TYPES OF VIDEO ADS Pre-Roll Video True View Video TARGETING 10, 25, or 50-Mile Radius Zip Codes Counties Interests Demographic

Pandora Examples

Digital Audio Ads Companion banner w/ audio spot Leave behind banner after audio spot

PAID SEARCH

SEM Terminology Search Engine Marketing (SEM) Paid Search (PPC) Paid Search Engine Optimization (SEO) Owned & Earned Local Search

Search Query Paid Ad Organic Results Local Listings Paid Ad Anatomy of Search Engine Results Page Paid Ad Organic Results Local Listings

Search Query Paid Ad Organic Results Local Listings Paid Ad How Does Paid Search Work? 1.Develop keyword list 2.Write ad text 3.Define bid strategy 4.Set campaign parameters 1.Geography 2.Budgets 5.Go live – auction based media

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Workforce Training/Professional Development

Continuing Education/Personal Enrichment

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