Chris Demarest Josh Marty Richard Wiekel Tucker Dowd

Growing focus on the business side of sports Importance of product marketing in creating a successful brand Ad sponsorship for G2 low calorie energy drinkG2

Marketing Objectives Gain awareness through creative marketing –Use of Olympic “Uniqueness” Increase revenue for Gatorade as a company

Why our Olympic Sports Biz model works Creates Awareness for the product Television is the medium that most People will use to view the Olympics Keeps eyes focused on the brand Provides wide range of exposure Brings brand and Olympics together

How our model works for Olympics Incorporates logo on court and scoreboard Swimming events have logo on lanes and lane position board Gymnastics mats have logos displayed on them Apparatus in gymnastic events shaped like the bottle Make the logo part of the Water Cube

Step By Step Speak with Gatorade –Find out their needs –Gatorade’s goals Speak with Olympic committee –What will be allowed –What companies they employ

Investigations The companies used. –What materials they use –Reliability of the products used. Popularity of the sports used for advertisementssports

Rank NationGoldSilve r Bron ze Total 1 United States China Russia Australia Japan Germany France Italy South Korea Great Britain Ref: WikipediaWikipedia

Global Brand Awareness Global Media Campaign - Olympics (Brand Positioning) - S.W.A.G (t-shirts, towels,drinks) - Sponsor Day 2 of Olympics - Athletes Promo’s - Metal Ceremony, Interviews - Television (commercials, product placement, sponsorships) - Radio, Magazines, Billboards, etc...

Increased Profitability World Recognition –Drink of Champions New Markets –China –India –Africa New Customers –New $$$

Textbook Concepts Repositioning - Changing the perception of the product in the minds of consumers Celebrity Endorsement - Image building Push Strategy - promoting the product out there through multiple mediums