E-Content Management: Abbott Laboratories Digital Library Special Libraries Association June 13, 2001 Wendy Hamilton Manager, Digital Library Servcies Manager, Digital Library Servcies (847)

About Abbott Laboratories Founded in Fortune 200 company. Over 70,000 employees world-wide. Customers in 130 countries. Pharmaceutical, nutritional, diagnostic, hospital, animal health and specialty chemical products.

Library Information Resources Center of Excellence in Information for leading and managing information resource initiatives at Abbott. Center of Excellence in Information for leading and managing information resource initiatives at Abbott. Staff of 39 in three functional areas Staff of 39 in three functional areas –Library Operations »Physical Library support –Information Research »Biomedical, business, chemical and patent searching –Digital Library Services »Virtual Library support

Digital Library Services Over 500 online journals Over 500 online journals Over 30 online databases and services Over 30 online databases and services Covers business, chemical, medical, regulatory and patent sources Covers business, chemical, medical, regulatory and patent sources

Library Web Page Implemented 3 years ago. Implemented 3 years ago. Integral part of the Abbott Wide Web Integral part of the Abbott Wide Web Links from divisional web pages. Links from divisional web pages. 232,377 hits in the past year. 232,377 hits in the past year. Online Journals most frequently used – 82,044 hits in the last year Online Journals most frequently used – 82,044 hits in the last year

Library Web Page Paper forms replaced by electronic version. Paper forms replaced by electronic version. –Improved turn-around times. –Increased consistency of information. –Reduced end user keystrokes.

Electronic Collection Development Process Resource Identification Information Professionals Clients IT Support Vendors Assessment by Information Resources Team Electronic Collection Development Plan Preliminary Evaluation Provider Information and Initial Evaluation

Electronic Collection Development Process Product Evaluation * Vendor DemonstrationsVendor Demonstrations Product TrialsProduct Trials *Expedited acquisition for low cost or universal tools *Expedited acquisition for low cost or universal tools In-Depth Evaluation Information Professionals Clients Collection Development Statement Contract Negotiation Contract/License Evaluation

Electronic Collection Development Process Add to Collection Technical Setup Rollout plan Evaluation for Renewal Cancel or renewCancel or renew Evaluation for Renewal

Digital Library Benefits Consolidates contracts world-wide. Consolidates contracts world-wide. Reduces purchase and distribution of multiple paper copies. Reduces purchase and distribution of multiple paper copies. Promotes fact-based decision making through desktop access to information. Promotes fact-based decision making through desktop access to information. Sets standards and qualitative controls for information. Sets standards and qualitative controls for information.

Digital Library Benefits Manages electronic redistribution and storage issues. Manages electronic redistribution and storage issues. Empowers knowledge workers to be information literate. Empowers knowledge workers to be information literate. Provides central technical and content expertise for digital resources. Provides central technical and content expertise for digital resources. Available 24/7 from any location with a phone line. Available 24/7 from any location with a phone line.

Digital Library Obstacles External Obstacles External Obstacles –Unrealistic pricing models. –Technology doesnt keep pace. Internal Obstacles Internal Obstacles –Recovering costs –Keeping up with change –Info-stress

Info-stressed? Ariadne issue number 12 Malcolm Campbell

Info-stressed –79% use the free Internet –46% call on colleagues –31% use company intranet Outsell Super I-AIM® Study Where do end users find information? Where do end users find information?

Positioning the Digital Library to Overcome Info-stress Marketing Marketing –Open House –Newsletter –Whats New Training Training –Staff meetings –Small groups or individually –Vendor training

Positioning the Digital Library to Overcome Info-stress Partnering Partnering –Recognize how and why content is used –Identify unmet needs –Strike a balance

Going Forward Develop a portal for specialized information. Develop a portal for specialized information. Align with therapeutic areas. Align with therapeutic areas. Partner with clients to provide published information for their initiatives. Partner with clients to provide published information for their initiatives. Add new tools. Add new tools. Redesign the web interface. Redesign the web interface.