1 IEEE Continuing Education Beth Babeu Kelly Educational Activities 2 September 2007 IEEE USA Annual Meeting Phoenix, AZ IEEE Educational Activities Products & Services to Enhance Your Viability in the Workplace

2 IEEE Educational Activities 2007 Continuing Education Goals l To increase awareness, access and usage of IEEEs educational products and services l To provide practitioners in IEEEs fields of interest with accessible and affordable high quality continuing education products l To provide a space for one-stop shopping of all IEEEs continuing education offerings

3 IEEE Continuing Education Products and Services l IEEE Expert Now l IEEE Educational Partners Program l IEEE Standards Education Workshops l Continuing Education Unit (CEU) Program

4 IEEE Continuing Education 2007 Strategic Activities l IEEE Expert Now l 2007 Section Pilot Program l Member and academic sales via IEEE Xplore ® l IEEE Educational Partners Program l Improving the Partner acquisition process IEEE Member web account authentication Focusing efforts on marketing strategies

5 IEEE Continuing Education 2007 Strategic Activities (cont.) l Standards Education Workshop Pilot All about IEEE 802 Standards 30 November – 1 December 2007 Washington, DC l EA Web Portal Redesign l One-stop shop of IEEE Continuing Education

6 IEEE Continuing Education 2007 Strategic Activities l IEEE Expert Now l IEEE Educational Partners Program l Standards Education Workshop Pilot l EA Web Portal Redesign

7 IEEE Expert Now Product Overview l Learning modules developed by leading experts recognized in their fields l Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week l Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking l Optional CEUs for maintaining professional licensure

8 IEEE Expert Now: Simple Graphical User Interface Clean Interface Intuitive Navigation Convenient Course Map Linear Outline for Quick Navigation

9 Subject Areas Featured in the Collection to date l Aerospace l Artificial Intelligence l Biomedical Engineering l Circuits & Devices l Communications l Computer (Computer Engineering / Networking / Software / CyberSecurity) l Cybernetics l Instrumentation & Measurement l Lasers & Optics l Management / Professional Development l Microwave Theory & Techniques l Power / Power Electronics l Robotics l Reliability l Signal Processing l Vehicular Technology

10 Why are we doing this? l To facilitate the continuing education needs of IEEE Members and other practitioners l To provide learning opportunities in manageable installments l To make IEEE the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers

11 Why are we doing this? (2) l To create an additional revenue stream for IEEE Societies and Councils l To serve as a membership development tool

12 IEEE Expert Now Product Development Update l Course development funded by EAB, Societies and other IEEE organizational units (Ex: GOLD, and Standards Association) l 64 titles in collection as of 30 Aug 2007 l 26 more titles in development to be released by YE 2007 l Increased funding from organizational units in 2008 over 2007 by $110K ($550K vs. $440K)

13 IEEE Expert Now Course Projections * based on funding commitments for the current yr.

14 Who can buy IEEE Expert Now? We sell IEEE Expert Now to: l Corporations l Government organizations l Academic institutions – largest engineering schools All delivered via the SkillSoft (formerly Thomson NETg LMS platform) l IEEE Members access via IEEE Xplore ®

15 IEEE Expert Now New in 2007 l IEEE Member sales l Section/Chapter Pilot Program l Established the Editorial Board of IEEE Expert Now l Quality control, gap analysis, recommendation for EAB investment in modules, sun setting and archiving l Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr l Developing module clusters (2007 EAB investments) l IEEE 802 Standards l Biometrics

16 IEEE Expert Now New in 2007 l IEEE Member sales l Section/Chapter Pilot Program l Established the Editorial Board of IEEE Expert Now l Quality control, gap analysis, recommendation for EAB investment in modules, sun setting and archiving l Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr l Developing module clusters (2007 EAB investments) l IEEE 802 Standards l Biometrics

17 IEEE Expert Now Member Sales l A membership benefit l Financial goal is to break even l Members access via IEEE Xplore® launched March 2007 l 30 days of access to one $69.95 l Sales to date: 73 titles; $5,106.34

18 IEEE Expert Now New in 2007 l IEEE Member sales l Region/Section/Chapter Pilot Program l Established the Editorial Board of IEEE Expert Now l Quality control, gap analysis, recommendation for EAB investment in modules, sun setting and archiving l Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr l Developing module clusters (2007 EAB investments) l IEEE 802 Standards l Biometrics

19 Region/Section Education Pilot Program l In 2007, provide free access to 1-3 course modules to be used to supplement Region, Section or Chapter educational activities l Program outline will include recommended best practices: l Recruiting of local expert speaker to act as Subject Mater Expert (SME) to present the course at a meeting l Provide student branches the opportunity to assist w/ administration and network with community l Use the event to promote IEEE membership l Attendees receive CEUs in exchange for completion of feedback surveys

20 IEEE Expert Now Pilot Program Activities To Date l So far – The first pilot event was held by the Singapore Section in September 2006 and had 137 participants. Program included: l Presentation of three IEEE Expert Now courses accompanied by local expert speakers on chosen topics l Membership drive l Professional networking opportunity l In the works – Pilot events are being planned in Regions 2, 4 and 8

21 IEEE Continuing Education 2007 Strategic Activities l IEEE Expert Now l IEEE Educational Partners Program l Standards Education Workshop Pilot l EA Web Portal Redesign l Development of certification programs

22 IEEE Education Partners Program l Members get a 10% discount on Online degree programs Certifications Courses l Reinvigorated service l Partners are carefully selected and approved by EAB volunteers

23 PARTNERSPARTNERS PARTNERSPARTNERS PARTNERSPARTNERS PARTNERSPARTNERS PARTNERSPARTNERS

24 IEEE Education Partners Program New for 2007 l Authenticating IEEE members using web accounts before handing off to Partners websites, will provide more reliable usage statistics l Developing IEEE marketing strategies to attract quality university and industry partner programs worldwide l EA Portal improvements planned, will help streamline the Partner registration process and provide a tool for profile management

25 IEEE Continuing Education 2007 Strategic Activities l IEEE Expert Now l IEEE Educational Partners Program l Standards Education Workshop Pilot l EA Web Portal Redesign

26 Standards Education Workshop Pilot l Proof of Concept: Member surveys and industry visit feedback indicated a need to provide standards education to practitioners l Pilot Workshop planned on 802 Wireless Standards l EAB funded l Washington, DC l 30 November – 1 December 2007 l Assess feedback to determine need for future workshops development

27 IEEE Continuing Education 2007 Strategic Activities l IEEE Expert Now l IEEE Educational Partners Program l Standards Education Workshop Pilot l EA Web Portal Redesign

28 EA web portal redesign What have we done so far? l Reviewed feedback from Continuing Education Focus Groups held in 4Q 2006 l Results indicate the IEEE members general lack of knowledge about our professional development products & services l Reviewed 2006 usability surveys l Partnering with usability experts to learn how to structure content and navigation to create clearer task paths for all of our users l Completed existing content audit

29 EA web portal redesign Next Steps l Completed an Information Architecture (IA) document l Working with partners to developing new wireframes based on IA l Developing a new course catalog database and web application to manage course content for all EA professional development products l Create prototype to test usability of wireframes by 1 October 2007 l Launch newly improved site by 1 st Qtr 2008 l Provides the web framework to achieve the IEEE goal of one-stop-shop for continuing education

30 One-stop shop for IEEE Continuing Education l Creating an inventory of available continuing education l Societies l Sections l Chapters l Etc. l Planning a meeting with stakeholders to understand the breadth and depth of the offerings l Plan of action due to the BoD by November 2007

31 Questions and Comments Contact Beth Babeu Kelly,