The Elevator Speech or “PAWS”

The Elevator Speech also referred to as Elevator Pitch and Career Brand Sound Bite a 15- to 30-second commercial that job-seekers use in a variety of situations succinctly tells the person you are giving it to who you are, what makes you unique, and the benefits you can provide.

The Elevator Speech Useful for Events designed specifically for networking Career or job fairs Job interviews: "Tell me about yourself" and "Why should I hire you?“ Information interviews, when you want to introduce yourself 

The Elevator Speech Length can be anywhere from 15 seconds to 3 minutes Try to end with a request for action

P - Profile How did you become interested in this field? Point out any relevant community involvement, extra-curricular activities, memberships, professional associations, personal interests that demonstrate your commitment to the field

A - Academic Educational background Any related training PD initiatives Courses Certificates Licences

W - Work Highlight paid or unpaid work experience related to job E.g. co-op positions, internships

S - Skills Technical skills related to position + field skills + relevant transferable skills E.g. time management, problem-solving skills