1. How to Market Yourself in 15 Seconds

2. Steering The Course
The 15-Second Commercial is designed to create a broad overview of your experience, skill, training and traits relevant to the job for which you
are applying.
Helpful Hint:
Think of this
as a way
of steering
your interviewer
into the areas
you want
to discuss.

3. Preparing Your Commercial
Present yourself accurately and positively.
Use a skills list or summary statement to give a quick picture of yourself.
Include only enough information to encourage the employer to find out more.
Focus on job objectives and highlight relevant career experience.
Include only post-secondary education and/or training.
Use strong action words. DO

4. Don’t point out what you can’t do. Focus on what you can do!
Example:
I am an experienced graphic design professional with additional skills in print production , marketing and customer service. I have recently graduated from The Art Institute of California – San Diego with an A.S. in Graphic Design. I have demonstrated myself to be reliable, dedicated and a strong team player. 1 2A 2B 2C 3 4A 4B 4C
1 = Bulk of Experience
2 = Three Transferable Skill Sets
3 = Relevant Educational Experience
4 = Three Appropriate Traits

5. Write this on a sheet of paper
I am an experienced __________________ professional with additional skills in _________________ , ________________and _________________. I have recently graduated from The Art Institute of California – San Diego with a (n) ________________ in ______________. I have demonstrated myself to be _______________, _____________ and a strong_____________________.

6. 1 Bulk of Experience
Even if you do not have previous graphics industry experience, prior work experience outside of this industry can prove to be just as valuable.
I am an experienced __________________ professional
Include something
that you do well
or which you have
quite a bit
of experience
Helpful Hint:

7. 2 Transferable Skill Sets
What previous career experience do you have that will be beneficial to the position in which you are applying?
with additional skills in _________________ , ________________and _________________.
Second Language
Non-Profit / Community Involvement
Sales
Customer Service
Administrative Support
Marketing

8. 3 Educational Experience
What educational experience do you have that will be beneficial to the position in which you are applying?
I have recently graduated from The Art Institute of California – San Diego with a (n) _____________in______________.
Helpful Hint:
Only include post-secondary education that is relevant to the job

9. What Do Employers Want?
This list of personal qualities represents what employers are often looking to find :
Artistic
Ambitious
Analytical
Articulate
Assertive
Committed
Confident
Conscientious
Creative
Detail – Oriented
Disciplined
Efficient
Energetic
Enthusiastic
Goal – Directed
Hard – Working
Honest
Imaginative
Innovative
Intelligent
Motivated
Observant
Open – Minded
Organized
Personable
Productive
Professional
Reliable
Resourceful
Self – Motivated
Service – Oriented
Skillful
Team Player
Tolerant
Self – Starter
Thorough
Perceptive
Use your Thesaurus
for more ideas!

10. Quite Useful In An Interview
The best thing about this commercial is that it can be used to answer a variety of questions presented in an interview.
What sets you apart from other candidates?
Tell me about yourself.
Why should we hire you?

11. Now It’s Your Turn! 1- Speak loud enough for everyone to hear.
We will take the next few minutes to have each of you present your 15-Second commercials.
1- Speak loud enough for everyone to hear.
2 - Present your commercial with confidence.
THE END / FIN