1 The New America A Model Definition The New America Coach Tate Foundation Corporation proudly presents

2 Diversity North Carolina Vision Statement The New America will be an CTF Institute that advances the understanding, education, embracement, and recognition of The New America programming through business and not-for-profit partnerships, multi-culture and multi-global leadership, and willing citizens with a unified ambition to elevate our social-multi-cultural awareness and economic way of life. THE NEW AMERICA by Coach Tate Foundation Corporation

3 Diversity North Carolina Mission Statement The New America To be a conduit for discussion and dialogue on related issues: cultural, racial, economical, educational, et. Al. To recognize corporate partners who have embraced multiculturism as strategic plan, and is visible in their organizational structure. To train and develop individuals, students, and business-community groups

4 Diversity North Carolina Mission Statement The New America To partner and build alliances with profit and not-for-profit organizations to link resources and expand our communication channels. To provide a stage for national and international leaders on multiculturism to speak, facilitate forums and seminars in the area of cultural diversity and race relations.

5 Functional Structure (proposed) The New America Executive Objectives (Set Goals) Organization Management (Align with Goals) Operations Management (Meet Goals) Infrastructure Services (Enablers) TNA Strategic Direction Board of Directors – Non-Profit Status – Organization Leadership Strategic Programs – Services/Products – Development/Partnerships/Affiliates – Marketing/Comm.– Tech./Web – Target Audience – Special Events Strategic Value Proposition Internal Management TypeDeliverablesResource type Executive Director (ED)Planning and Business Direction. Marketing & Web Technology; Program Development, Development/Partnership/Affiliates Program Directors, Chief of Staff, Advisors, Info. Mgmt Functional Delivery Systems Hybrid Align organization and mgmt according to strategic plan Apply strategic plan through process mechanism to deliver desired programs, events, partnerships, funding, etc. Value will be measured here? Office Manager, Program Mgrs, Grant Writers Operational Infrastructure and Tools Tech./Web Ongoing Mgmt: TBD once strategy is in place. Requirements to be set by Strategic direction. Results obtained from tactical implementation TBD once strategy is in place.

6 The Expansion Plan The New America

present The New America The New America Institute programming. became a concept after the 2010 Community Multi-cultural Awards program. It is planned to build on the 2010 program, with an identical program in , while planning to launch The New America Institute in 2015.

8 The New America TARGETAUDIENCETARGETAUDIENCE TARGETAUDIENCETARGETAUDIENCE “The Pipeline” Programs & Policy Membership/ Chapters Training & Development Products & Services Community Involvement TECHNOLOGYTECHNOLOGY TECHNOLOGYTECHNOLOGY GRANTSGRANTS GRANTSGRANTS NEWPRODUCTNEWPRODUCT NEWPRODUCTNEWPRODUCT LEADERSHIPLEADERSHIP LEADERSHIPLEADERSHIP EMEA APAC Americas EMEA APAC Americas EMEA APAC Americas Unified Output Community Business/ Institutions Government Forums Development Job Fairs Forums Development Job Fairs Forums Development Advocacy Overtime, we measure this process by customer response surveys, etc. Input/Output Model

9 Proposed Model of Organization The New America – A CTF Institute Board of Directors What should their credentials be? Profiles? What should their credentials be? Profiles? How many? What type of mix: Business, Government, Professor, Community Leaders. How many? What type of mix: Business, Government, Professor, Community Leaders. Audit Committee Executive Director What kind of profile should this person have? What kind of profile should this person have? Fundraising abilities should be a key qualifier. Fundraising abilities should be a key qualifier. Level of Experience Legal Counsel Level of Experience Legal Counsel Organization Chart Chief Chief Chief Operating Officer Financial Officer Information Officer

10 Proposed Model of Organization Corporate Awards Banquet Corporate Awards Banquet Diversity Job Fair Diversity Job Fair Diversity in Business Forums Diversity in Business Forums Director of Programs & Policy Chief Operating Officer Chapter Development Chapter Development Chapter Relations Chapter Relations Director of Membership Internships/Workshops/ Internships/Workshops/Conferences. Professional & Personal Professional & Personal Development Workshops. Conferences Conferences Director of Training & Dev Public Relations & Public Relations &Communications. Product, Program, and Product, Program, and Services Marketing Director of Communications

11 Preliminary Description The New America Corporate Awards Banquet Diversity Job Fair Director of ProgramsTraining & Development Vice President Marketing Internships Seminars/Worksh ops Personal and Professional Development. Conferences Marketing / Promotions Communications Chief Operating Officer Primarily responsible for CTF-TNA non-profit operations, establishing metrics & measurements, and implementation of overall strategy. Reporting to Chief Operating Officer Director of Programs Director Training & Development Director of Marketing & Communications Director of Programs Will be responsible for Program Development: Corporate Awards Programs, Community Involvement Programs, Volunteer Programs, Diversity-Multiculturism Job Fairs, Leadership Forums Director of Training & Development Will be responsible for all Training & Development Initiatives for TNA, such as Internships at CTF-TNA, Seminars/Workshops/Conferences,and Professional & Personal Development Seminars.

12 Preliminary Description The New America Corporate Awards Banquet Diversity Job Fair Director of ProgramsTraining & Development Vice President Marketing Marketing / Promotions Communications Director of Membership Primarily responsible for the development and implementation of Chapters in the 100 county systems in North Carolina and will expand logically. Reasonable annual goals and timeline will have to be set here. Director of Communications Primarily responsible for all communications: public relations campaigns, press releases, product, program, and services advertisement & marketing.

13 Proposed Model of Organization Corporate Partners Corporate Partners Institutional Partners Institutional Partners Non-Profit-to-Non-Profit Non-Profit-to-Non-ProfitPartnerships Government Partnerships Government Partnerships Grant Proposal Writing Grant Proposal Writing Director of Development Chief Financial Officer Financial and Investment Financial and InvestmentManagement. Office Administration Office Administration Director of Finance New Programs & Services New Programs & Services Director of Product Development

14 Preliminary Description The New America Corporate Awards Banquet Diversity Job Fair Director of ProgramsTraining & Development Vice President Marketing Internships Seminars/Worksh ops Personal and Professional Development. Conferences Marketing / Promotions Communications Chief Financial Officer Will be responsible for The New America fundraising, institution and business partnerships, non-profit partnerships, grant writing, and internal financial and accounting controls and reporting mechanisms. Reporting to Chief Financial Officer Director of Development Director of Finance Director of Product Development Director of Development Will be responsible for Fund Development through Corporate Partnership, Grant Writing, and other means to obtain initial and sustaining funds for The New America via CTF. Director of New Product Development Will be responsible for development new programs and services as part of The New America on-going product portfolio. The person will be responsible for maintaining a pipeline of products in the form of programs and services that forwards the mission and vision of Diversity North Carolina, Inc.

15 Proposed Model of Organization Web Design & Development Web Design & Development Technological Infrastructure: Technological Infrastructure: Internal Info. Systems Internal Info. Systems Hardware/Software Hardware/Software Director of Information Mgt Chief Information Officer Technical Support Technical Support Operational Support Operational Support Miscellaneous Miscellaneous Telecommunications Telecommunications Mgr Infrastructure Services

16 Preliminary Description The New America Corporate Awards Banquet Diversity Job Fair Director of ProgramsTraining & Development Vice President Marketing Marketing / Promotions Communications Chief Information Officer Will be responsible for The New America technological infrastructure: h/w, s/w, systems, decision support systems, executive information systems, etc. Reporting to Chief Information Officer Director of Information Management Manager of Infrastructure Services Director of Information Management Will be responsible for managing all information as it relates to our website. This person will work closely with the Communications team to ensure the website information is synchronized with internal information and documentation. Metrics can be set at a later time. Manager of Infrastructure Services Will be responsible for servicing all technological and information management needs, internally: PCs, Access Ids, etc.

17 Things to consider as strategic planning continues The New America Corporate Awards Banquet Diversity Job Fair Director of ProgramsTraining & Development Vice President Marketing Marketing / Promotions Communications Timeline for Strategic Planning and to obtain start-up funding for official launch. Acquiring the correct skill-sets to manage operation Proposed structure can be revised accordingly; Selling proposal to key organizations to obtain backing and funding. Fine tune the Value Proposition: What’s In It For Me, What’s In It For You? Fine tune the mission and vision.