Coverage map Wally Waller

Station Profiles I work with in Central Arkansas KLAL – Little Rock’s Hit Music Channel Features today’s smash hits and the hottest hits of the 90’s Talented on-air staff featuring Heather and Poolboy in the mornings, Johnny Jackson in mid-days, Kevin Miller in the afternoons, and Adam Bomb Live at night. Women Top 40; 120,200 weekly listeners 12+ KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artists Broadway Joe’s Morning Show featuring the Legendary Broadway Joe and Evangeline Parker, Stack 3 on Mid days, and Tre Day taking you to the house in afternoon drive. Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+ KARN - Arkansas’ NEWS/TALK/SPORTS Station Kevin Miller in the AM Drive with news/weather/sports info to start your day Home of Rush Limbaugh Doc Washburn taking you home every afternoon (beginning July7th) Adults Very Upscale; average 47,000 weekly listeners 18+ KURB – Today’s Hits and Yesterdays Favorites! Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days, Becky Rogers in the afternoon, and John Tesh—Intelligence for Life at night Women Upscale; 72,700 weekly listeners 12+ KOKY - Little Rock’s Heritage Station featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive. Today’s Urban contemporary station for adults “All Your Favorite Songs from the 70’s, 80’s, and Today” Adults KPZK – Arkansas’ Inspirational station For people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting music A blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others Urban Arkansas’ Only ALL Sports ALL the Time Station The Best National Sports Talk hosts like Jim Rome & Dan Patrick Home of Travelers Baseball and UALR Women’s Basketball Men 25+ Wally Waller

Our Objectives For “Little Greek” We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand. –Primary branding objective, Little Greek as a fun place that children and parents will enjoy going by adding some fun and culture to their diets.

How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

Commercial Draft Mom: What time is it? (in her head sound effect) Child: I am hungry!!! Argh. Mom: I am not ‘loving it’ with fast food these days. da da da da Unhealthy, I want hand made in a scratch Kitchen, that the whole family can enjoy, Announcer with mild Accent: Opa, Little Greek. When it is time to eat lunch or dinner Little Greek will put some culture in your diet. Opa, Little Greek has hand crafted dishes from Greece with an American twist. Opa, Let change this tune Mom: When it is time to eat Think Little Greek In the Pleasant ridge shopping center Add some culture to your diet at mylittlegreek.com

To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR Wally Waller Certified Branding Consultant fax mobile