1. $17,499,00 The Value Of Being Known Among Our Community Of 307,000 Listeners

2. “Triggering Events” Stimulate Need But Whose Business Gets Chosen? The Brand. The One That Is Already Known “Known” Or Waiting To Be Found? Are You Known Before You’re Needed? If you could boil all of marketing science [down] to one simple principle, this is it: When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

3. How Do You Get Known?  Reach enough people with your message to make a real difference.  Reach them frequently. Only repetition can ‘brand’ your business to make it known before its needed.  Reach them consistently: Mindshare is fleeting. Maintain it or it will disappear.  Use compelling creative. Unimpressive (or bad) creative, including ideas, production, etc, will actually hurt your brand image. CONSISTENCYREACHFREQUENCYCREATIVE

4. Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers than the average network affiliate and several times more than local papers and local cable. Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field. CONSISTENCYREACHFREQUENCYCREATIVE

5. You on You ____________________ ____________________ You on Them _____________________ _____________________ Them on Them _____________________ _____________________ _____________________ _____________________ Them on You _____________________ _____________________ _____________________ _____________________ Target Markets Gender Age M or F 18+ 21-39 40 plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ What makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________ _____________________________ Notes _____________________________ _____________________________ _____________________________ ________________________ By Wally Waller

6. To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile