MEP315 SPORT, MEDIA AND CELEBRITY 10. SPORT AND (NEW?) MEDIA.

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MEP315 SPORT, MEDIA AND CELEBRITY 10. SPORT AND (NEW?) MEDIA

Key new media concepts  Convergence – technological and economic  Digital broadcasting / intellectual property rights  Web 2.0 and remediation  Citizen / participatory journalism

UK sports media: an overview  TV: some terrestrial free-to-air provision (BBC, ITV, Channels 4 & 5), subscription-based providers (Sky, Setanta), limited pay-per-view TV  Radio: BBC Radio 5 Live, 5 Live Sports Extra, talkSPORT (all national), local BBC / commercial provision  Internet/mobile: subscription services (e.g. e- season tickets), online betting (betfair.com), live streamed video content (e.g. SopCast)  Print: The Sportsman (2006-obselete), The Racing Post, magazine titles (esp. on football)

Convergence  Technological: synergising of TV and computer-based applications for sports coverage (e.g. Windows Media Center), providing greater user choice and interactivity  Economic: increased concentration of ownership across media platforms (News Corporation, Google, Yahoo all active in online sports rights acquisition)

Broadcasting / intellectual property  Collapse of ITV Digital (97-02) pay-TV service – straining of relations between sports and media organisations  Football clubs increasingly ‘go it alone’ and follow the MUTV (1998) model – e.g. Chelsea TV (2001), Rangers TV (2004), Celtic TV (2004), RMTV (2005), LFC TV (2007), Arsenal TV (2008)  Major clubs seek increasing control of intellectual property rights (such as imaging production and distribution)

Web 2.0 and remediation  Web 1.0 ( ): static, ‘readerly’, mirrors established media brand hierarchies  Web 2.0 (2004-): dynamic, ‘writerly’, user- generated, lowers barriers of entry for alternative and diverse grassroots content  Web 2.0 sports coverage harder to regulate, less tied to major ‘media players’, nourishes free / pirated content provision  Remediation (Bolter and Grusin 2000) – new media ‘remediate’ old media (e.g. YouTube as online archive of classic sporting TV moments)

Citizen journalism  From consumer to auteur / journalist (Rowe 2004)  Sports-based blogs provide public forums for information and debate (e.g. footyblog.net, caughtoffside.com)  Reaction to PR-controlled media content coming out of elite organisations  Weakening of traditional journalistic authority in sports press and broadcasting industries?