Stephen K. Kwan Professor San José State University, CA, USA Contact: ICES Workshop June 27-28th, 2011 Hangzhou, China A Business School Perspective Panel: A Multi-disciplinary Approach to Standards Education

Business Strategy Issues Formal Education Standards are a key component of business success today and there is a strong link between business strategy, competitiveness and innovation. How can formal education in general better address these links and how can these multi-disciplinary aspects of standardization be integrated into existing business school curricula? Workforce Planning Building on the presentation of issues in the formal education context, how can we improve private and public sector efforts to address skills improvement related to the links between standards and business strategy, competitiveness and innovation? Applied Research Development of real world case studies that target needs of business decision makers and illustrate key business strategy decisions related to standardization and the complex relationship between standards and innovation. Kwan 20112

3 MBA Curriculum MBA program consists of fourteen courses (3 units each; 42 units in total): Ten required courses and four elective courses. The required courses are: Required Courses: BUS 200W Managerial Communication BUS 202 Managing in the Global Economy BUS 210 Developing and Managing People BUS 220 Accounting Principles BUS 230 Marketing Management BUS 250 Law and Ethics BUS 260 Managerial Decision Analysis BUS 270 Financial Management BUS 280 Operations and Supply Chain Management BUS 290 Strategic Thinking 4 Electives in these Areas: Accounting Finance Marketing Organizational Development Global Business Development Entrepreneurship & Venture Development Information Systems Operations Management Full Opportunities

4Kwan 2011 MBA Curriculum Electives Strategy and Leadership Finance Marketing E-Commerce and Supply Chain Management Human Resources and Organizational Behavior Financial Analysis and Management Control Opportunities Full

5Kwan 2011 MBA/MSE Curriculum Best opportunities to introduce Standards in the curriculum around the areas of Enterprise Strategy Global Business – Trade and Competition Technology and Innovation Entrepreneurship

6Kwan 2011 Challenges Lack of Faculty Champions Lack of Employer Demand Lack of Accreditation Requirement Lack of Appropriate Teaching Materials Lack of Applied Research 1. Employer Demand 3. Faculty Champions 2. Accreditation Requirement 4. Applied Research 5. Appropriate Teaching Materials Moderate, some Case Studies Weak to non- existent Weak to casual Some Moderate