I-DATE Internet: Act II… will be also Mobile! Alan Harper Group Strategy Director

AHCH231 Vodafone Leading global mobile business serving c.150 million mobile customers in 26 subsidiary and associate operations October 2002 launched Vodafone Live!, using GPRS to begin building a new media platform February 2004 introduced 3G datacard November 2004 introduced Vodafone Live! With 3G

AHCH231 Vodafone Live!: Evolution Overview Vodafone Live! Launch: Launched in 8 countries on 24 October 2002 and reached 1 million active customers in 10 countries by March 2003 Offered a wide range of world leading branded infotainment, all accessed through an icon based, colour menu on integrated camera phones easy to use services including: Picture messaging – Games - Polyphonic ringtone downloads Vodafone Live! Today: Over 27m registered Vodafone Live! customers Growth rate is over 1 m subscribers per month in Europe Now available in 20 countries In Europe, Vodafone Live! is primarily aimed at the twenties age group, whereas in Japan it covers most of the customer base

AHCH231 Vodafone live! with 3G End-to-end proposition based on Vodafone live! New and Enhanced Services New Portal and Content New Pricing New Terminals New Networks

Handsets – the range 3D animated handset should auto run Coming from Neil Simpson Available early pm  A full range with varying functionality and price points  The first two mega pixel handsets in Europe  8 x handsets with Full Track Music Download capability  9 x handsets with VFX 3D gaming capability

Pricing approach Based on 3 key elements: New data and content model Data promotions Voice pricing

Pricing approach Based on 3 key elements: New data and content model Data promotions Voice pricing

Data & content model - Europe Pay to browse Pay to download Charges related to volume of data Old Model Inclusive browsing on net Pay for service Charges related to value Value bundles New Model Differentiation of on-net and off-net portal pricing Increased usage and revenue New Model Delivers

Data & content promotions Free access to packages of content for limited period Drive penetration and usage of new services

Vodafone live! with 3G – voice pricing Align with local tariff / pricing structures More value for high users Encourage more voice usage Progressive move along elasticity curve

Services – video calling  Introduction of video telephony  Key use case is likely to be “see what I see”  USP versus networks deploying EDGE technology

Video calling

The power of 3G live!….the best audio quality Real Music Tones from all top artists 60 second video clips for download Full length music videos for streaming New videos every week from Sony Music Store Artist showcase and genre- based browsing (e.g. jazz, rock, etc.)

Music downloads

Content – “only the best will do”

Content – music, videos, games & live TV  Videos - Over 400 videos being supplied via Vodafone Group deals - MTV videos for 9 markets - Music videos – 100+ music videos from Sony, Warners and Universal - Warner Bros - 39 original Looney Tunes episodes  Live TV -Six markets testing video streaming and download  3G gives the chance to bring the media world to life  Full Track Music Downloads -The first large scale mobile service in the world -Available from November 10 th -Three thousand titles from launch  Games -The first VFX 3D handsets -20 x 2D and 3D games available at launch

Content

AHCH231 Mobile connect 3G Datacard

AHCH231 Connect your PC – Mobile Connect Dashboard Simple integrated service Single PC dashboard for 3G, GPRS, WiFi User management statistics

AHCH231 Connect your PC – Mobile Connect Datacard

AHCH231 Vodafone Mobile Connect Card 323,000 sales Full mobile access VPN and Internet access Award winning Business Devices & PIM Applications Push data Business services PIM Vodafone live!  27m customers Easy to use Industry leading Award winning Vodafone Wireless Office Increased availability Mobile attendants Local number Simple price model Flexibility One invoice Differentiated global products

AHCH231