Enhancing the Tektronix Test Bench

2 Tektronix Expanding Portfolio of Design Tools  We are focused on serving the needs of the embedded designer. # 1  Oscilloscopes are the # 1 tool for design validation and debug.  We are committed to offering you: 1.The industry’s leading portfolio of oscilloscopes 2.A growing portfolio of bench instruments to complement our scopes 3.Even more application solutions – power, serial, video, audio… Mixed Signal Oscilloscopes Signal Sources Benchtop DMM Benchtop Timer/Counter Benchtop Power Supply

3 #1 Tektronix Scopes: The #1 Tool on the Designer’s Bench  Embedded design engineers chose oscilloscopes as their most important hardware tool*  And, 8 out of 10 design engineers use Tektronix oscilloscopes *2010 Embedded Market Study by EETimes Group

4 The World’s Most Popular Scope  Over 400,000 TDS2000 Series scopes have shipped worldwide  Now offering an enhanced feature set Introducing the TDS2000C Series family of digital real-time oscilloscopes

5 What’s New with the TDS2000C Series  New 50 MHz entry model, starting at $990  New brighter display with a wide viewing angle  Enhanced banner specifications on most popular models  New waveform pass/fail and data logging features  5 additional automated measurements, chosen by customers  Re-pricing of key models Customize price point for your region

6 6 TDS2000C Product Summary TDS2001CTDS2002CTDS2004CTDS2012CTDS2014CTDS2022CTDS2024C Bandwidth 50MHz70MHz 100MHz 200MHz Sample rate 500M1G 2G Channel Record length 2.5k Display Active TFT Color display, QVGA resolution Measurement 16 automatic measurements Warranty Limited Lifetime Warranty Limit test Yes Data logging Yes Software National Instruments SignalExpress Tek Edition TPP0101TPP0201 Bandwidth 100M200M Attenuation ×10 New Probes  Real-time performance on all 7 models  Tektronix proprietary real-time acquisition technology  New TPP probes NEW

7 Oscilloscope: TDS2000C Series Overview Performance You Need at a Price You Can Afford. Performance AnalysisEase-of-Use  Digital Real-Time sampling on all channels, all the time  Up to 2G Sa/s on each channel, over 10X oversampling  Flexible triggering  NEW probing  FFT standard  Waveform math (+, -, x)  Screen cursors  NEW Limit test  NEW Data logging  NEW 16 automated measurements  Dedicated controls  USB connectivity  Built-in help menu  Probe check wizard  11 languages supported  NI SignalExpress included

8 NEW TDS2000C Series Features  Waveform limit test –Monitor signal changes and output pass or fail results –Quick and easy template definition –Record failed waveform to USB device in waveform or screen image formats  Data logging –Save triggered waveforms together with time stamps to USB memory stick within user-defined duration – up to 8 hours

9 NEW TDS2000C Passive Probes: TPP0x01 Series Overview  Reduced Circuit Loading –This is typically a #1 ranked requirement by customer –Input C is 12pF only (vs.16pF for P2220 in 10x), 25% reduction in probe loading –It is the lowest loading in <$100 passive probe market  Small Form Factor –Sleeker design (3.8mm probe head vs. 5mm for P2220 ) –Allows for probing in tight spaces and better visibility of the points being measured –It is the smallest form factor in <$100 passive probe market  UL Safety rating –It is the only probe that meets UL strict guidelines for product safety in <$100 passive probe market  Sharp tip –Has a longer sharper tip to probe finer geometry parts  Competitive pricing to drive volume for maintenance market –~30% lower than current P2220

10 TDS2000C Series Portfolio Positioning $5k to $10k $1.5k to $5k Below $1.5k TDS1K 40 MHz – 100 MHz 2 channels DPO2K 100 MHz – 200 MHz Oscilloscope Price Points DPO3K 100 MHz – 500 MHz TDS3KC 100 MHz – 500 MHz BenchBasic  TDS2000C meets customer needs for affordability and performance  Upsell customers from TDS1K to TDS2K –More performance and value –More functionality –Attractive pricing  50 MHz TDS2001C ideal for budget conscious buyers  DPO2K for performance driven buyers  TDS1K still available for repeat customers  TPS2K for power/energy & field applications MSO2K 100 MHz – 200 MHz 16 Digital Channels MSO3K 100 MHz – 500 MHz 16 Digital Channels TDS2K 50 MHz – 200 MHz 2 & 4 channels

11  TDS2000C Series Offers –Tektronix Brand –Industry standard product –Large install base –Performance –Tektronix proprietary ASIC rather than commercial ADC –DRT sampling on all channels, all the time –Up to 2G Sa/s sampling rate –No equivalent time sampling mode –2X the performance advantage in 2 or 4 channel operation –70 MHz bandwidth performance models –Affordable 50 MHz model –No equivalent Agilent model –Usability –Industry standard user interface –Unique features like built-in help system, probe check wizard, Autoranging –Limited Lifetime Warranty –National Instrument’s LabVIEW SignalExpress Software for connected Tek bench solution Winning against the competition – Agilent Technologies

12 TDS2000C Summary  New 50 MHz model to address more customers  New brighter display with a wider viewing angle  Enhanced banner specifications on most popular models  New waveform pass/fail and data logging features  5 additional automated measurements  New probes with better performance and usability  Life-time warranty  More attractive pricing Making the TDS2000 Series even better

13 Pricing and Recommended Mix Unit Mix % $ Mix % Channel mix 2-CH 68%54% 4-CH 32%46% Bandwidth mix 50M 8%5% 70M 24%18% 100M 37%36% 200M 31%41% ProductDescriptionList Price $ TDS2001C 50M bandwidth, 500M Sa/s, 2-CH $990 TDS2002C 70M bandwidth, 1G Sa/s, 2-CH $1,200 TDS2004C 70M bandwidth, 1G Sa/s, 4-CH $1,820 TDS2012C 100M bandwidth, 2G Sa/s, 2-CH $1,450 TDS2014C 100M bandwidth, 2G Sa/s, 4-CH $2,160 TDS2022C 200M bandwidth, 2G Sa/s, 2-CH $2,060 TDS2024C 200M bandwidth, 2G Sa/s, 4-CH $2,540 ProductDescriptionList Price $ TPP0101 Passive probe, 100M bandwidth, 10 attenuation $63 TPP0201 Passive probe, 200M bandwidth, 10 attenuation $77 TPP0101-PK10 10 TPP0101 probes in one merchandized package $567 TPP0101-PK50 50 TPP0101 probes in one merchandized package $2,520 TPP0201-PK10 10 TPP0201 probes in one merchandized package $693 TPP0201-PK50 50 TPP0201 probes in one merchandized package $3,080 Accessories Customize price point for your region

14 Pricing Comparison with TDS2000B TDS2000C Series List Price $ Price DeltaTDS2000B Series TDS2001C $990-- TDS2002C $1,200$1,320-9%TDS2002B TDS2004C $1,820$1,790+2%TDS2004B TDS2012C$1,450$1,610-10%TDS2012B TDS2014C$2,160$2, %TDS2014B TDS2022C$2,060$1,940+6%TDS2022B TDS2024C$2,540$2,490+2%TDS2024B

15 TDS2000B Transition  Replacing all TDS2000B models –Estimated to go “supply depleted” by end of November  TDS2000B orders –Requesting all last time orders be placed in August –Needs to cover customer demand for September and October (before TDS2000C Series public announcement of October 26 th )  Existing Stock –Manage current inventory over the next 2-3 months –Recommend review of current inventory levels and expected customer demand –No special stock rotation or promotions planned for discontinued products remaining after public announcement  Existing Orders at OOQ (open order queue: August 23 rd ) –Existing orders for TDS2000B series that have not shipped may be cancelled –New orders for TDS2000C can be entered –Priority in the order queue will be lost and new “C” model delivery dates will be assigned  No phase out plans for TDS1000B models –Expecting some customer transition to TDS2000C Customize for your region

16 TDS1000B Series Status  The TDS1000B Series will continue to be available.  It will not be updated with the new features.  We expect many customers to transition from the TDS1000B to the low-end TDS2000C models

17 Connect Your Tektronix Bench Simplify Debug of Complex Devices using Multiple Instruments:  Control instruments  Automate complex measurements  Time-correlate data  Log data for extended periods of time  Capture and analyze your results  Create custom reports  Export to Excel Limited Version of LabVIEW SignalExpress included standard with Tektronix Bench Instruments Supports New TDS2000C Series

18 Key Dates ActivityDate Order Queue Opens for Channel Partners  August 30, 2010 Shipments Begin  September 10, 2010 (best estimate) Channel and Direct Training  August - September 2010 Public Announcement  October 26, 2010 Place last time TDS2KB orders before open order queue

19 Demand Generation and Marketing Collateral Customer Presentation Product Fact Sheets Application Notes Q4 Product Datasheets Web Content Product Material Q4 TDS1000B Series Oscilloscopes TDS2000C Series Oscilloscopes TDS1000B Series Oscilloscopes TDS2000C Series Oscilloscopes

20 Summary  We will maintain a continuous flow of new products.  We will continue to train and develop your salespeople.  We will continue to provide world-class marketing support. Tektronix is focused on customer and partner success.