 Rasancó Organic Ingredient Supply Chain Management Annual FDIN Organic Summit Wednesday 14 th May 2008

 Rasancó Background to Rasancó Established in 1998 by Russell Smart 10,000 mt of Organic Ingredients under management Over 100 UK Organic food manufacturing customers Over 50 Organic Ingredients Supply Chains Managed

 Rasancó Rasancó Areas of Expertise Prepared & Processed Fruit Prepared & Processed Vegetables Prepared & Processed Tomatoes Prepared & Processed Nuts Dried Pulses & Seeds Cane Sugar Corn Starches & Syrups Oils & Fats Crude Oils & Expeller Cakes Soil Association Standard Egg Products

 Rasancó Rasancó Client Types Bakery Snacks Desserts Preserves Condiments Sauces Confectionery Drinks Animal Feed Compunders

 Rasancó Supply Chain Management What is it?

 Rasancó Supply Chain Management Is the art of not letting the client down Is the art of bringing together many strands of a supply chain to the same point at the same time Is understanding the many subtle steps between the farmer and the food manufacturer When one buys an Organic Ingredient one is buying a Supply Chain

 Rasancó Organic Ingredient Supply Chains are more prone to failure than conventional ones!

 Rasancó What are the consequences of Supply Chain failure Ingredient Unavailable Production Inefficiency Out of Stocks Loss of Profit Retailers Let Down Empty Shelf Space Disappointed Consumers Reduced Goodwill & Brand Value

 Rasancó How do we stop Supply Chains failing? Knowledge Communication Information Clear Commitment Forecasting Contingency Planning Long Term Planning

 Rasancó Organic Ingredient Supply Chain Management (SCM) Food Manufacturing Buyer Farmers & Co-ops Primary Processors Secondary Processors Packers, Copackers & Graders Export Traders Agents & Brokers Import Traders

 Rasancó What sort of SCM should you be looking for? Open, Honest & Trustworthy Clarity of Communication Passion to Solve Problems Regular Reporting Sharing of Information Empowerment

 Rasancó What Services can the SCM provide? Technical Support & Auditing Product Development Assistance Ingredient Quality & Residue Testing Certification & Documentation Shipping, Stockholding & Distribution Forward contract management Finance & Currency Management Source of Marketing Information Translation & Taxi Service!

 Rasancó Where in the Wheel do you want your SCM?

 Rasancó The job of the Organic Ingredient Buyer? Supply Manage as much as your Buyer can sensibly do himself Leave the rest to appointed SCM’s Appoint your SCM’s carefully Don’t have multiple SCM’s for the same supply chain Give them clear responsibility & targets Support and Backup your SCM’s with as much commitment as you are able

 Rasancó Never under-estimate the potential damage to your brand of a poorly managed supply chain!

 Rasancó Thank you!