1. Project Overview
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2. © 2016 Warangal Spices Company Pvt Ltd., All Rights Reserved.
Agenda
Story
Solution
Our Prowess
Target Market
Customer Acquisition
Financial Projections & Revenue Model
The Team
Funding needs & Exit strategy
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Back Drop . . .
Key facts about spices
India produces lakh tons annually
Exports 11 per cent of its total production
60 different types of spices are grown
India Chilli produce factors to 25% of the world’s production
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. . . Back Drop . . .
Spices Supply Chain stake holders
Farmers
Agents & Traders
Manufacturer (or) Spice Mills
Domestic consumption channel
Exporters
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. . . Back Drop
Existing Challenges
Inadequate post harvest management infrastructure
Farmers to bargain better price in the market
Long chain of intermediaries, multiple handling and losses in quality
High demand of cold storage and cold chain facilities
State of the art infrastructure for processing / manufacturing and packaging
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Our Vision
Resolve challenges in the spices industry by providing value to stake holders, effectively implementing Farm to Folks model
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Solution . . .
Strategic Location :
Hanamkonda, Warangal, TelanganaState Km from Hyderabad Airport / 360 Km fromKrishnapatnam Port / 430 Km from Kakinada Port / 540 Km from Visakhapatnam Port / 652 Km from Chennai Port
Presence in the Chilli heartland of India Complete the source
Warangal
Hyderabad
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. . . Solution
Trading Project :
Empowering Farmers for competitive and quality product sourcing ensuring better prices. Transparency in trade to eliminate chain of intermediaries, multiple handling and loss in quality.
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. . . Solution
Solar powered cold room Warehousing Project :
Material stored safely in a climate controlled atmosphere Material Quality in retained for 6 months.
Adopt hygienic practices to ensure our clients get the best and safe spices.
Material to directly flow from farmer into cold warehouses.
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. . . Solution
Dry Warehouse, Processing & Spice Mill Project :
Highly skilled & experienced workforce in processing and bulk handling of spices
State of art machineries to handle, process spices
Hygienic manufacturing with maximized output and preserving the natural flavor of the product
Spices processing to ground formats
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Solution - continued
Packaging Project :
Built to last packaging to preserve natural flavor and higher shelf life Information to customer with nutrition value, ingredients and other details
Branding and Goto Market Sales Strategy :
Spices as a high value brand adhering to the changing pattern of customer behavior
Deliver products in format of demand based on channel needs Specialized sales team to handle Bulk/ Retail/ Export and Online formats
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13. © 2016 Warangal Spices Company Pvt Ltd., All Rights Reserved.
Our Prowess
Knowledge & Expertise
70 years of expertise in the spices business
Warangal Spices Company Pvt Ltd (Wsc) , incorporated in 2012, is a part of Balajee Group of Companies
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Location Advantage &Presence : Presence in the chilli heartland of India
India grows more chillies : 38% of the total world’s production
Lower Sourcing Costs and Quick sourcing
Supply chain efficiency and Effective Quality control from raw material to finished/packaged
Access to chilli markets networks across geographies. In Tamil Nadu via sister concerns.
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Timely Delivery and Optimization of Performance
End to End integration facilitates timely delivery to customers
Effective & efficient plans towards maximum profitability and value to customers
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Market
Domestic Demand for Blended spices
Overall current market size is INR crores
The organized sector in blended & direct ground spices is INR crores
Significant change in food habits, lifestyle and increase in income of the end customer is set to grow this segment to crores by 2040
Growing Export Market
According to data from the Spices Board, the export market for Indian spices is also growing –for the year , it stood at Rs crore for a quantity of tonnes
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Customer Acquisition
Customer Segmentation
Farmers
Distribution Channels
Manufacturer (or) Spice Mills
Exporters
Direct Marketing
Consumers
High Performance Sales/ Marketing team
Systematic approach to service customer needs
Generate and cater demand
Timely resolution to customer queries
Engage with customers profitably
Adaptable to needs with regular feedbacks to backend
Target Audience : 75 % Domestic and 25% International
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The Core Team
Balaraman Sridharan, B.Sc.(Computer Science) and Jeyachithra Balaraman M.C.A
Managing Director and Director of Warangal Spices Company Pvt Ltd., Warangal, Telangana
Shubhrawpratap Dasgupta
CFO, Warangal Spices Company Pvt Ltd
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19. Our USP ( Unique Selling Proposition )
Spices Expertise Since 1947 for over Six Generations
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