1. The Times 100 Business Case Studies Edition 15
Managing the supply chain
to meet customer needs
Warburtons

2. Introduction to Warburtons
A family business for more than 130 years
Employs around 5,000 people
Over 800 with the business for more than 15 years
14 bakeries and 15 distribution depots
Largest wrapped bread brand in UK
25.2% market share
Produces more than 2 million bakery products each day
Dedicated to high quality,
innovation and sustainable practice

3. Sectors of industry Primary sector Secondary sector Tertiary sector
Concerned with natural resources and the extraction of raw materials
Secondary sector
Involves manufacturing or production of goods
Tertiary sector
Provides services to businesses and consumers
Each stage in the chain of production adds value to the finished product

4. Adding value in the Warburtons supply chain
Primary
Long-term partnerships with growers benefit both parties
Secondary
Using sustainable methods and materials
Packaging products to keep them fresh
Tertiary
Delivering to locations convenient for consumers
The trusted Warburtons brand name

5. Warburtons affect on the primary sector
Does not own or grow crops itself but relies on farmers providing best ingredients
Uses 400,000 tons of wheat per year
Works with farmers to specify varieties of wheat for its quality products
95% of wheat from established sources
Aims to develop sustainable practice
Reduced use of fertiliser
Paying more for wheat to ensure
high quality consistent supply

6. Warburtons affect on the secondary sector
Uses flour (a part-finished good) produced by millers to create finished bakery products
Some millers have worked for Warburtons for over 50 years
Sustainable practice affects all
production processes
Wheat shipped to ports closest to mills
Reduces transport costs/food miles
Reducing waste/increasing efficiency through new technology
New ovens shut automatically when production stops
Investigating use of renewable sources of energy

7. Warburtons affect on the tertiary sector
Daily distribution of fresh products
More than 900 delivery vehicles
Deliveries across the day to avoid traffic congestion
Software tracks delivery routes for optimum efficiency and saving fuel
Retailers provided with market research data
Helps to predict required stock levels and allocate shelf space