Strategic Planning for CSOs Part 2 – Analysis & Action Rob Fuller Director of Entrepreneurship Beyster Institute

MEET U.S.2 The Basic Elements of Strategic Planning Vision & Mission Strategy Desired Outcomes Resulting Actions Action Plans

MEET U.S.3 The Nine Tasks of Strategic Planning Audit the Situation Review Your Mission Conduct SWOT Analysis Prioritize Issues Choose Strategy Write the Plan Obtain Approval(s) Carry Out the Plan Monitor & Evaluate

MEET U.S.4 3. Conduct SWOT Analysis.

MEET U.S.5 4. Prioritize issues, problems, opportunities & threats

MEET U.S.6 5. Choose appropriate goals and strategies.

MEET U.S.7 SWOT Analysis InternalExternal + _ Strengths Create a competitive advantage Opportunities Could improve your competitiveness Weaknesses Cause your business to under perform Threats Need to be addressed

MEET U.S.8 Strategy Supports Your Vision 3_D Achieves business and personal goals Meets current and emerging market needs Maintains competitive advantage

MEET U.S.9 Strategy = Strategic Direction 3_E Creates commitment to concentrate and specialize for a set period of time Allocates company resources for implementation Aligns staff by sharing a common vision and overall business strategy Develops the map on how the vision will be achieved over time Strategic direction dictates the company’s focus:

MEET U.S.10 What is an Action Plan? A Plan To achieve a Goal An Action Plan Identifies Action Steps Assigns Deadlines Assigns Responsibility

MEET U.S.11 What is an Action Plan? An Action Plan should also: Identify Potential Problems & Opportunities Include Preventive Action (Facilitative Action) Provide Contingent Actions Alarms to trigger Contingent Actions

MEET U.S.12 Need A Process Don’t “reinvent the wheel” Experience counts Process → Repeatable

MEET U.S.13 Action Planning Process 1.State the End Result Succinctly 2.Specify the Action Steps 3.Identify Potential Problems/ Opportunities 4.Determine Likely Cause(s) 5.Develop Preventive/Facilitative Actions 6.Design Contingent Actions 7.Build in Contingency Alarms 8.Implement the Plan

MEET U.S.14 State the End Result State as a SMART Goal

MEET U.S.15 What is a Goal? A Desired End Result Provides Visibility What to accomplish Where it will occur When it will be done

MEET U.S.16 Goal Setting Guidelines S M A R T Goal Specific Measurable Action-Oriented Realistic Time-Bound

MEET U.S.17 What Does a SMART Goal Look Like? “ Open an office ” Open a new branch office Open a new customer service office Open a new customer service office in Marina Mall Open a new customer service office in Marina Mall by the end of Dec 2006

MEET U.S.18 Specify the Action Steps C→B→A approach Once you know the goal, ask: What has to happen immediately prior for that result to occur? How likely is that event or circumstance? Assign a Deadline Assign a Responsible Person

MEET U.S.19 Step 2. Specify Action Steps ResponsibilityDue DateCritical? Action Steps

MEET U.S.20 Identify Potential Problems Ask: What could go wrong? What has happened in the past? What problems can be foreseen?

MEET U.S.21 Determine Likely Causes What specific things would be likely to cause this effect? Experience Other people’s input

MEET U.S.22 Identify Potential Problems Step 3. Potential ProblemsStep 4. Likely Causes PS

MEET U.S.23 Design Effective Actions Effective Actions for Future Problems/Opportunities Preventive Contingent Facilitative

MEET U.S.24 Contingent vs. Preventive Action Contingent Action First thought Most common Preventive Action Prevent cause, prevent problem

MEET U.S.25 Build in Contingency Alarms Know When to take Which action Occurrence of condition Non-occurrence of condition Triggers a Contingent Action (back up measure)

MEET U.S.26 Contingency Planning Step 5. Preventative ActionsStep 6. Contingent ActionsStep 7. Contingency Alarm