Windows DNA: The Microsoft Application Platform for the Enterprise Carlos McKinley Microsoft Corporation

Agenda DNA Explored Site Server XML & BizTalk Server Web Services

Evolution To Web Services XML Programmability Connectivity HTML Presentation TCP/IP Technology Innovation FTP, E-mail, Gopher Web Pages Browse the Web Program the Web Web Services TCP/IP: universal protocol HTML: universal presentation XML: universal description You’ve seen this slide before, no doubt, but to recap: TCP/IP has basically ended the network protocol wars of the ’80s and early 90’s. The resulting connectivity allows devices of all kinds to talk to each other all over the world. HTML provided a similar standard for the presentation of text and graphical information on the Web. Both TCP/IP and HTML are very simple technologies. There’s another simple technology that’s going to make an equally revolutionary change to the Internet: XML. XML is a way of describing what the data means; this as contrasted with HTML, which describes how the data looks. Just as HTML was a catalyst for information presentation, so will XML be a catalyst for information programmability. XML makes it possible for web sites to share information, making the Web programmable. Furthermore, XML is an industry standard, driven and approved by the W3C, the internationally-recognized standards body for Internet technologies. At present, it’s easy for you to type in a URL and read the information presented on any web page you want. But it’s very difficult to get any one web site to interact with another, and even harder to do so in a scaleable and robust manner. Thus, XML is ushering in the era of Web Services. In this era, web sites evolve into web services, their contents available not only to human eyes, but to Internet-based software, too. In the near future, you will not only be able to browse the web, but program it, too. We want to make this possible not only for geeks like me, but for non-geeky users, in the way Visual Basic has enabled millions of developers to write applications for Windows. Key success factors: Simplicity Standards

Forthcoming Architecture The Inter/Intra/Extranet (PTP) Message Bus on any Protocol Conversation Web Service Client Subscribe Web Service Msg Stores Data Stores Publish Data Stores Web Service

Third Generation Architecture: Program the Web User Web Site: Applications Page HTML Data Object XML COM Web Site: Applications Devices The question becomes, where are we going from here? what is the next generation of the Web going to look like? At Microsoft, we think there are three key elements to this next generation: the explosion of the Web connecting not just PCs, but “everything”. Handheld devices, cell phone, great increases in bandwidth, wireless technology: all of these trends fit in here. The web becomes an applications integration architecture. So that you’ll see traffic not just between Web sites and end users, using HTML, but now traffic between corporate Web sites. In other words, Web servers directly exchanging information without the intermediation of HTML or browsers. XML is key here. With all of these connected devices, and the increased value that comes from intelligent exchange of information, you start to see a transition away from software being a package to be installed and then run from a PC, and towards online services.

Windows DNA - The Guiding Architecture Windows DNA is Distributed Computing Common object model on all tiers Language neutral “Auto-everything” - services for scalable, reliable, interoperable, distributed applications Tools available today This is DNA – Windows Distributed InterNet Architecture . While some dismiss this as a combination of marketing and architecture – “marchitecture” – DNA offers real value as a roadmap for how to design, build, run, and manage distributed applications, taking advantage of the key capabilities of the Windows platform. By now, this 3-tiered model should be familiar – this is the modern architecture that most applications strive for. The secret is: the idea of a 3-tiered architecture isn’t very new at all. In fact, transactional systems on the mainframe have been coded this way since the beginning – with presentation logic (3270 screens) separated from application logic (CICS transactions), which is separate from data (DB2 or ISAM). What we’re doing here is enabling this powerful, scalable, multi-tiered architecture with the high-productivity platform of windows, with all the support for rapid development and rich user interfaces you have come to expect from the windows platform. Within DNA, all of our key strategic products play an important role. Visual Studio – the tool suite for developing these distributed apps. Windows - (Workstation/Professional) the platform for the “rich client” on the presentation tier. Windows Server – the platform supporting the application or business logic, and the data logic. Windows CE – a lightweight client front end. Internet Explorer – the web browser as a presentation front-end into rich business applications SQL Server – for structured back end data, OLAP or OLTP Exchange – a distinct back-end data store for semi-structured data; Microsoft’s collaboration and and messaging backbone. But while this list of products focuses on Microsoft offerings, we should be clear that Windows DNA does not preclude the use of non-Microsoft products. In fact, with Windows DNA, Microsoft is placing a new emphasis on interoperability and integration with existing IT investments that customers have made – whether they are on the browser side, the mid-tier, or back-end databases. [You can mention specific competitors products here if it makes sense for the opportunity or account.] Windows DNA will thus serve as the basis for Microsoft’s push into the next generation of Web-enabled applications…. (leads into next slide).

Microsoft’s Application Platform Value Proposition A single, rich, fully capable platform for new enterprise applications, with the best build and buy flexibility Ease and Low-cost of Development, via tools tightly integrated with runtime environment Plug into and re-use existing customer investments on desktop, back-ends, development languages and skills Industry leading price/performance There’s a lot behind the 4 bullets on this slide. Let’s take them one at a time: The rich application platform. Microsoft provides a single, highly capable application platform to support all of the enterprise systems you may build – e-commerce, line-of-business, knowledge-management, or otherwise; employing any computing model: RPC; Messaging; Distributed Objects; even Publish/Subscribe. Microsoft’s platform supports all of these models, and is high-performance, scalable, reliable, and manageable. No one else offers this comprehensive package. No one. Database vendors have a database-centric view of the enterprise. Tools vendors have no runtime. Smaller middleware vendors can aspire to address only a small piece of any solution. Most enterprises have a hodgepodge of middleware, with large areas of overlap between them. Microsoft puts it all in the platform. Furthermore, it’s integrated for you. You don’t have to tie it all together, because we’ve done this already. On the development side – we strive to make it easy for developers to be productive in their language of choice. VB – the most popular development tool in the world, with X million users. Visual-C++ for high-performance. Java. And in the future, you will see other languages. We will support them all. Existing investments include: Mainframe - data and transactions; existing distributed databases; email systems; workgroup collaboration systems; desktops. The secret to this integration is COM – the component object model that ties everything together. For example – connect your line-of-business app to your email system, via COM. Connect to your IMS system via COM. Connect your e-commerce site to your existing Lotus Notes deployment – via (yes!) COM ! And finally, the best price/performance on the planet, and getting better! The top 33 TPC benchmark results, in price/performance, are all on Microsoft Windows NT. Not Unix. Not Linux. NT. So to summarize, these are our guiding principles as we work to enable our customers to build the next generation Web. ________________________________ Rude Q&A: if you have a participatory audience you may hear questions or objections on this. Q1. You say Microsoft has the most comprehensive offering for an application platform. What about IBM? A: IBM has the most credible offering, next to Microsoft’s. But IBM’s is not nearly as tightly integrated. IBM has built its offering via acquisition, and as a result, now markets multiple competing products in many spaces. For example, across the 7 or so IBM application servers, there are 7 distinct object models, and poor integration between them. IBM has no common directory strategy. IBM’s product set is showing evidence of its lack of common ancestry. Q2. Price/performance is good, but if you can’t scale up, it doesn’t help me! At this date, the best TPC-C number for an all-microsoft application platform is just over 40,000 tpcC (this is for an 8-way Compaq Proliant server). On the other hand, the best number for a Unix system is about 115 tpcC (for a 64-way Sun). So clearly, for a single-machine configuration, Microsoft does not scale as high as Unix. However: #1, this may be irrelevant, and #2: this is changing. First, many enterprises and mission-critical systems are built from a set of lesser machines, rather than from a single large server. For example, Dell has a large number of servers supporting it’s high-volume e-commerce web site ($1b in revenue for July 99), but only a very few are top-end Dell servers. Most of them are 2-way machines. In Dell’s case, the maximum TPC-C number is irrelevant. Secondly, PC server vendors are investing in more exotic hardware, and this year will introduce 8-way servers based on Intel’s Profusion. These servers will be specifically tuned for Windows NT and Windows 2000. And in the near future, Intel’s IA-64 chip will support great advances in raw performance for Windows 2000 Server. The trend over the past 18 months has been a very quick closing of the performance gap between NT and Unix, as measured by TPC benchmark results. And we expect that trend will continue over the next 18 months.

The Target Today, But, The Internet Factor. It’s Easy to Build Robust Applications for PC’s PC-based Department-sized distributed applications are near ubiquitous But, The Internet Factor. Apps must be 24x7 – software as a service More Reliable, More Scalable, More Secure New apps developed and deployed as quickly as possible Plug into all other corporate IT assets ROI – considering full life-cycle: $$ for development, runtime, management

Windows DNA 2000 Next generation of building blocks for Windows DNA applications Windows 2000 is the Cornerstone Rock solid, high performance platform Integrates core Windows DNA Application Services “Friction-free” deployment and management Set of new and enhanced services Richer Web applications platform Improved integration and interoperability E-commerce is “built-in” Exploit Windows 2000 All expected to ship by mid 2000

Windows DNA Presentation services Rich client Components DHTML HTML Scripting Win32 Thin client

Windows DNA Business logic Windows NT as an application server includes best of breed services Web Transaction Queuing Security Integrated Write business logic as COM components Object-oriented, 3-tier development Build great services into Windows Transactions Load balancing Component management Support all languages Simplified APIs for developers Offline client support is critical IIS MSMQ MTS

Windows DNA Data services Simplified programmatic access Universal data provider Mainframe Application services Directory Presentation services RDBMS Universal Data Access provides high-performance access to a variety of information sources, including relational and non-relational, and an easy to use programming interface that is tool and language independent. Universal Data Access does not require expensive and time-consuming movement of data into a single data store, nor does it require commitment to a single vendor’s products. Universal Data Access is based on open industry specifications with broad industry support, and works with all major established database platforms. Universal Data Access is an evolutionary step from today’s standard interfaces, including ODBC, RDO, and DAO; and extends the functionality of these well known and well tested technologies. The Microsoft Data Access Components enable Universal Data Access. These components include ActiveX Data Objects (ADO), Remote Data Service, (RDS, formerly known as Advanced Database Connector or ADC), OLE DB, and Open Database Connectivity (ODBC). Email and messaging ADO File system OLE DB Distributed transactions and query processing across multiple data stores

Windows DNA Interoperability services Bi-directional application, data and network interop with mainframes, AS/400, UNIX and other platforms Extends COM/COM+ to CICS, IMS, terminal oriented apps, Unisys, etc. Extends MSMQ to MQSeries Extends ODBC/OLEDB to DB2, Sybase, Oracle, VSAM Delivers heterogeneous bi-directional data replication Built-in extensibility via SDK COM-XML-MSMQ Application Integration Data Integration ADO-OLEDB-ODBC Network Integration TCP/IP and SNA Std. LAN Protocols DRDA - RLIO XA, TDS, CLI and DB LIB APPC, CLI-C, DPL LU0, LU2 and MQSeries OS/390, OS/400, UNIX VSAM, DB2, Oracle, Sybase CICS, IMS, MQSeries, Terminal Apps

Windows DNA 2000 New or Enhanced: Application Services Microsoft “Babylon” Server Microsoft Commerce Server New or Enhanced: Application Services Legacy Interoperability E-commerce (B2C) Data Access/Storage Development Tools “Developer Success” + E-commerce (B2B) + Deployment and Management Microsoft SQLServer Microsoft BizTalk Server

Windows 2000 Windows DNA Application Services “Built-in” integrated applications server for building distributed Web applications IIS 5.0 - high performance web server Active Server Pages COM+ component services Transactions Message Queue and Queued Components Role-based security Network Load Balancing High performance XML support

COM+ Key Features COM+ makes it easier to develop, deploy, and administer Enterprise Scale, Component-based Applications New services Queued components Events Dynamic Load Balancing Object Pooling CRM Improved services Transactions, servers, security, administration Interception Unify COM and MTS for single programming, admin model Improved interoperability XA, TIP, CRM 100% compatible with existing COM and MTS components Same or better performance

COM+: Simple, Powerful Programming Model CreateInstance … OK: SetComplete Err: SetAbort IUnknown Context Client Attributes Server

COM+ for Serving Applications Using COM+ Services: You write a “single user” component as though it were the only user of resources COM+ provides the rich service environment to make your component multi-user, multi-threaded and resource-pooled. All you have to do is: Use your favorite COM-compliant tool and add attributes COM+ Server Process Concurrency Security Services... Server-side Application Logic IFoo Application Client

COM+ Queued Components Features: Delivery of: component creation, method invocation, and life cycle management over MSMQ queues with transactions Benefits: Increase application availability and resilience Decouple application elements Retain component programming model IRecorder Client Application Component Server Application Component IFoo Recorder MSMQ Player

COM+ Event Service Publish-and-Subscribe model Late-bound design Subscription management moved out of app code Event Admin Unicast ICustLogin Sink1 Event Database Multicast ICustLogin Sink2 Sink3 Sink4 Application Client Event Class Unbound IEventXXX

COM+ Component Load Balancing Dynamic load balancing engine, based on response time Available via AppCenter Not included in base OS Application Client create LB Activator track Response Time Engine LB Service Response Time Runtime Server Group Server 1 IBank coclass Bank [LB=Yes,] IIBank select server

COM+ Object Pooling For use when JIT doesn’t work Pooled Objects : When objects are expensive to initialize When objects consume expensive resources Pooled Objects : Initialized once at startup Pooled after SetComplete Activate and Deactivate can be used to control recycling Pool size governed by Min and Max parameters

Visual Studio Truly Integrated suite of tools Analyzer, Modeler, Package & Deployment, SourceSafe, Respository, Component Manager The “Enterprise Workbench” Allows you to Leverage component support where appropriate – client or server

SQL Server 7.0 Best database for Line of Business Self-tuning, self-managing Scalable from laptop to cluster Over 2000 apps available today Best database for Data Warehousing and Business Intelligence Only DB w/ integrated OLAP & ETL Office 2000 integration Fastest time to market Three times faster, 1/3 the cost 3x tpmC per CPU vs. Oracle8i Best SAP performance – any platform

Microsoft Data Engine (MSDE) SQL Server 7.0 data engine Full function and fully compatible with SQL Server 7.0 – same code - without the admin tools Mobile and shared solutions Easiest migration path to SQL Server “Free!” Visual Studio 6.0 and Office 2000 Developer Available since Spring ‘99 http://msdn.microsoft.com/vstudio/msde

Host Integration Server Version upgrade to SNA Server Bi-directional network, data, and applications interoperability with mainframes, AS/400, UNIX, and others. Bridge legacy data into XML Requires no new code on the host Available by mid 2000 OS/390, OS/400, UNIX VSAM, DB2, Oracle, Sybase CICS, IMS, MQSeries, Terminal Apps Application Integration APPC, CLI-C, DPL LU0, LU2 and MQSeries Data Integration DRDA - RLIO XA, TDS, CLI and DB LIB Network Integration TCP/IP and SNA COM-XML-MSMQ ADO-OLEDB-ODBC Std. LAN Protocols

AppCenter Server High Availability, Multi-Server Deployment and Management Environment Multiple Server Web Farm Key Features Fault Tolerance Dynamic Load Balancing Simplified Management Remote Management App and Content Replication Staging/Deployment Integrated App Monitoring Load Testing Capacity Analysis WMI enabled Single Server … … Available by mid 2000

Agenda DNA Explored Site Server XML & BizTalk Server Web Services

Commerce Must Haves User identification, authentication and targeting Catalog browsing Order capture Transacted Order Processing Analysis Back-End Integration

Site Server 3.0 Commerce Edition Order capture, routing, management Market-based pricing Internet EDI Extensible, open Integrate existing systems Account, profile management Online advertising Targeted promotions Direct mail Samples, wizards, tools Engage Transact Engage Transact Analyze Analyze Order analysis Usage and content analysis Site iteration

Every Site Needs Membership If your site has: Registered and anonymous users: Can users register or update their accounts online? Can you track millions of anonymous (cookie ID) users? Private or sensitive content: Do you roll your own authentication? Can you change permissions w/o rewriting scripts? Premium or subscription areas: Can users subscribe without calling customer service? Can you easily run temporary promotions? Targeted marketing or sales information: How hard is it to author personalized pages? Can you tune personalization w/o rewriting scripts?

Membership At The Core Of Site Server And Your Site Commerce Streamlined Sales/Services Personalization Individualized Delivery Membership Customer Accounts and Site Security Analysis Refined Experience Advertising Targeted Message

Membership Functions Authenticate users and authorize access to content and applications Cookies, Basic, HTML forms, Certificates, DPA Store and manage user accounts Self-registration and delegated user admin Protect confidential user information Create personalized Web sites Active user object and design time controls Build online communities

Membership Web Solutions Personal And Secure Web Site Areas Public Anon Customers Cookie Auth Explicit Profiling Registered Repeat Clients Cookie Auth + Group ACLs Explicit Profiling Secured Members Only Basic, Forms, & Certificates Explicit Profiling + Targeted Mail Subscribed Premium Services Basic, Forms, & Certificates + Group ACLs Explicit Profiling + Targeted Mail + Push Consistent User Tracking & Analysis

Agenda DNA Explored Site Server XML & BizTalk Server Web Services

XML – A Closer Look 15334, 29.00, 50023, 1, “Ricardo”, … <book> <id>15534</id> <price>29.00</price> <author>Ricardo</author> <title>XML and Me</title> <grade.level>college</grade.level> </book>

XML Structure HTML in less then a paragraph. <!--HTML Snippet--> <h1>Invoice</h1> <p>From: C. Brooks. </p> <p>To: C. McCall </p> <p> Date: 2/1/99 </p> <p> Amount: $189.00 </p> <p> Tax: 12% </p> <p> Total Due: $5.00 </p>

XML Structure XML in less then a paragraph. <!--XML Snippet--> <Invoice> <From>C. Brooks. </From> <To>C. McCall </To> <Date>2/1/99 </Date> <Amount>$189.00 </Amount> <Tax>12% </Tax> <Total>$5.00 </Total> </Invoice>

A “Well-Formed” XML Document Attribute XML declaration <?xml version="1.0"?> <Order o_id="7845" o_date="1999-02-01" o_cur="USD" c_id="JANTOY" > <ShippingAddress sa_city="Erie" sa_state="PA" sa_pcode="19130"> <Line l_text="Jan's Toys" /> <Line l_text="1818 Market Street" /> <Line l_text="3rd Floor, Room 1219" /> </ShippingAddress> <OrderDetails> <Item p_id="325" p_name="Whirlygig" od_qty="5" od_unitp="15.50" /> <Item p_id="326" p_name="Zapper" od_qty="2" od_unitp="10.25" /> <Item p_id="327" p_name="Whirlygig" od_qty="5" od_unitp="15.50" /> </OrderDetails> <Comments> This order replaces order 7844 which was cancelled by the customer. </Comments> </Order> Root element Element Empty element Start-tag Content End-tag

Multiple Applications Into A Solution Customers Business Framework Data (Schema) Accounting Interfaces Website Shipping Design Pattern R&D

Composable Services Supplier A SAP Planning ERP Supplier B XML Supplier C Siebel Supplier B JD Edwards XML Message XML Purchase Orders Inventory Capacity Online Sales Planning ERP XML Online Store Consumers

BizTalk Server BizTalk Server Description A Microsoft Product Under Development for Business Process Integration Through the Reliable Exchange of Business Documents Natively Uses BizTalk Schemas Natively Supports XML Documents Integrates with Existing Systems Via Specific Support For X12 EDI UN/Edifact EDI Recordsets Simple flat file delimited or positional documents Many transports

BizTalk Server Vision Business Process Integration Within and Between Companies Planning ERP Online sales Web site BizTalk Documents Supplier A Supplier B Supplier C

Doing BizTalk With Windows DNA Single MTS TX Context SQL Server LOB F I R E W A L ADO DCOM or DCOM Connector COM Business Logic Components HTTP IIS SMTP Exchange DOM Wrapper IE5/COM HTTPS CIPM BTS Windows NT, MMC, PKI, Cert Server, WLBS

BizTalk Document Structure The complete BizTalk Message BizTalk message Standard MIME & XML Message Headers Envelope <biztalk_1>encloses BizTalk Message BizTalk root BizTalk header message & document handling info Routing information <delivery> encloses to/from routing info Document body <body> contains BizTalk Document Business document BizTalk Document - the business data

Current BizTalk Architecture Org A Org B Application Transport App Adapter Adapter Adpt Adpt BizTalk Server Handler Handler Handler Handler Transport

BizTalk™ Server Business process integration within or across organizations over the Internet via XML documents Part of the BizTalk initiative BizTalk Server BizTalk.org and the public Schema library BizTalk Framework Available by mid 2000

BizTalk Server Capabilities Trading Profiles Duluth Mutual West Coast Sales POs Invoice SQL Trading Partner Profile Management Business Desk (Profiles and Agreements) Application Integration EDI interoperability, XML tools for mapping formats Automated document interchange Content based routing, Digital Certificates (PKI) Rich Management and Analysis SDK for extensibility, direct app integration

Agenda DNA Explored Site Server XML & BizTalk Server Web Services

1st & 2nd Generation Web Apps “Dynamic Pages” Browser File Web Server DB In-house systems File Web Server Browser 1-1 correspondence of page to file

3rd Generation Web In-house systems “The Firewall” Web site Accessing another site today = HTML “screen scraping” or “your architect calls my architect” Tomorrow, external Web sites become building blocks using XML Web Services Megaservices Web service File DB “Dynamic Pages” Browser Web Server

Examples of Web Services Location Services Maps, routing, nearby locations… Shopping Services Order tracking, supply chain, auctions, coupons… Information Services Headlines, weather, horoscopes, TV times… Communication Services Email, instant messages…

Some Web Service Scenarios Search engine enables you to program it without a browser Travel site enables you to compare against other travel sites Web customer relationship management software extended to search online White Pages Traffic monitoring site communicates with PIM to calculate how long it will take you between meetings

Combining Web Services Authentication Billing Calendar SOAP White Pages Mapping (Location) Traffic Alerting

What SOAP Is Designed to perform Web method invocations OS, object model, language agnostic HTTP + XML on the wire Works over existing Internet infrastructure OS, language, and object model agnostic interoperability

SOAP Message Structure The complete SOAP Message Standard HTTP and SOAP HTTP Headers HTTP Headers <Envelope> encloses payload SOAP Envelope SOAP Header <Header> encloses headers Headers Individual headers SOAP Body <Body> contains SOAP Method Call Method Call & Data XML Encoded SOAP Method Call & Data

SOAP Message Types SOAP defines three kinds of messages: Call Response Fault Response and Fault are optional

SOAP Sample Call POST /StockQuote HTTP/1.1 Host: www.stockquoteserver.com Content-Type: text/xml Content-Length: nnnn SOAPMethodName: Some-Namespace-URI#GetLastTradePrice <SOAP:Envelope xmlns:SOAP="urn:schemas-xmlsoap-org:soap.v1”> <SOAP:Body> <m:GetLastTradePrice xmlns:m="Some-Namespace-URI”> <symbol>DIS</symbol> </m:GetLastTradePrice> </SOAP:Body> </SOAP:Envelope>

Security Builds on HTTP security Firewalls can filter easily HTTPS X.509 certificates Firewalls can filter easily Does not pass application code Developers/IT choose which methods to expose explicitly Type safety

SOAP and Standards Builds on SOAP Spec v1.0 to IETF W3C XML standards IETF HTTP standard SOAP Spec v1.0 to IETF http://www.ietf.org/internet-drafts/draft-box-http-soap-01.txt

Summary Windows DNA provides a comprehensive, integrated platform for building distributed Web apps Windows DNA 2000 delivers the next wave of building blocks for the platform Windows DNA is the fastest and easiest way to build high-value distributed Web-enabled apps