Doster Hall Promotions Prepared for Rebecca Kelly Thursday, Feb. 24, 2011

SWOT Analysis

Strengths The on campus locations for the screenings are highly accessible. Screenings are already included in employee benefits program. Serious chronic illnesses can be prevented by screening results.

Weaknesses Screenings are conducted by nursing students, not medical professionals. WellBama is unable to offer discounts on insurance premiums. The set up of the screenings is not private. The communications methods in use are not as effective.

Opportunities Regional and national health initiatives are fueling the community’s desire to lead a healthier life. The momentum gained from other Office of Health Promotion and Wellness programs can push WellBama participation forward. WellBama can partner with UA colleges and departments to create incentives and prizes at an economical cost.

Threats There is limited parking at WellBama sites. The professionalism and privacy of an appointment with a doctor is a viable alternative for faculty and staff.

Strategic Plan

Objective 1: To increase participation of employees within Doster Hall by 250 percent by April 12. Strategy 1.1: To establish incentives for the faculty and staff members who participate.

Strategic Plan Tactic 1.1.1: Give away 5 cookbooks as door prizes. Tactic 1.1.2: Give away pedometers and/or stress balls. Subtactic 1.2.1: “How Many Steps” competition Tactic 1.1.3: Award catered luncheon competition to all participants if the first objective is met. Subtactic 1.1.3: Negotiate discounted or sponsored luncheon.

Strategic Plan Objective 2: To increase awareness among employees housed within Doster Hall by 10 percent. Strategy 2.1: To change the faculty and staff members’ attitude about WellBama.

Strategic Plan Tactic 2.1.1: Use in-person surveys, before and after the campaign, to measure the faculty and staff members’ awareness of and attitudes about WellBama. The sample for each survey would be 40 people. Tactic 2.1.2: Use a sandwich board to provide health facts and facilitate a 10- day countdown to April 12.

Strategic Plan Objective 2: To increase awareness among employees housed within Doster Hall by 10 percent. Strategy 2.2: To take better advantage of media outlets and communication methods.

Strategic Plan Tactic 2.2.1: one to three success stories to employees within Doster Hall to remind them of the screening. Tactic 2.2.2: Create posters to remind employees of the screening. Tactic 2.2.3: Send press releases about this promotions pilot program to gain media coverage. Work with primary contact at University Relations to the distribute press releases.

Evaluation We will be successful if… The number of participants on April 12 is 25 percent greater than the number of participants in The post-survey results used to measure awareness and attitudes of employees shows a 10 percent improvement from the pre-survey.

Timeline

March 10 Have in-person surveys completed Have graphic design for poster and sandwich board completed March 11 Last day for merchandise orders Have three success stories and all press materials written Have media contact list written Have the catered luncheon confirmed March 22 Begin sending weekly success stories to faculty and staff March 25 Have materials for sandwich board ready March 29 Send press materials to appropriate media contacts March 30 Begin 10-day countdown with sandwich board in Doster Hall April 5 Have cookbooks printed out April 12 WellBama screening at Doster Hall April 15 Hold catered luncheon April 26 Have evaluation completed

Budget ItemCompanyEstimated Price Sandwich boardCrimson Copies for daily countdown sheets; Amazon for actual sandwich board $ Cookbooks (5)Crimson Copies for printing$20 Pedometers (30)Cyber Technology Unlimited $29.70 Stress BallsWindy City Novelties (3 dozen) 1001 Stress Balls (min. 75) $40.00 $ LuncheonZoe’s Kitchen (min. 22 people) $ Total Expenditures$ or $449.33

Questions?