Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran Senior Director, International Division Copyright Clearance Center

The Rise of Digital Content 15 years ago, news and scholarly information was primarily consumed via print media That world has changed Internet use has exploded and content is created every day 2

Tools Make Content Sharing Easy Web Linking File-sharing 3

The Result: More Sharing Information forwarding has increased 63% compared to 5 years ago 60% of employees share information with clients weekly 4 Data (c) 2010 Outsell, Inc

5 Making Copyright Work Rightsholders Content Users Licensing solutions Rights Management Content Delivery Copyright Education 450+ million rights from: Publishers Authors Creators 35K companies 400 of Fortune 500 Workers in 180 countries 1,200 colleges/univ.

Monetize Your Content CCC’s Rightsholder Services Annual Copyright Licenses Pay-Per-Use Point-Of-Content Republication 6

Annual Copyright Licenses Annual Copyright License - Businesses Enables employees to use print and digital content within a business or government agency Annual Copyright License – Academic Institutions For sharing print and digital content for course work, research and administrative purposes within an academic institution 7

Pay-Per-Use Copyright.com Automated, Streamlined Permissions Over 1 Million Visitors Annually 8 Title Search

Results Page: Pay-Per-Use Purchasing Options 9 Print and digital permissions available for purchase

Point-of-Content Licensing RightsLink: Grow your business and exceed customer expectations Permissions, Reprint & e-Print orders Single Article Sales Print-On-Demand Administration of Author Programs –Color Charges –Page Charges –Open Access Submission Fees –Reprints

Rightsholder Places Link on Content Link placement

Customer Clicks And Opens RightsLink

Licensing Options Are Set By The Publisher Flexible Licensing

Customer Answers Questions Regarding Reuse Publisher maintains control of the licensing process

Instant Price Estimates in Multiple Currencies Price estimates are based on order details

Order Verified And Completed in Minutes Instant licensing

Customer Never Leaves Publisher’s Site

18 Beyond Text Licensing Springer’s new image database utilizes point of content licensing for more than 1.7m images

Now Available via Mobile Devices Users can access licensing solutions wherever they find valuable content

RightsLink is Highly Customizable Available for licensing of all types: For publishers of all sizes For all content types, including text, audio, images and video

RightsLink: A Proven Solution

Questions? Edward Colleran Senior Director International Division