AM 10 : 30 Tech 101 Workshop: Promoting Your Organization with Facebook

2 Log into your Facebook account Focus On Facebook Profiles, Pages & Groups (oh my!) Interact, Maintain & Promote Monitor Effectiveness Summary

3 Profiles, Pages & Groups Pages Groups Profiles Person A profile represents an individual named person Multiple people in your organization need profiles NOTE: Creating a profile for your organization violates Facebook’s Terms of Use and may be deleted Specific People Useful for communicating with specific groups within your organization Access can be limited to specific users Not recommended for communication with your base Organization Your organization’s Facebook presence How you interact with your base Multiple profiles can monitor and update page Link with other social media platforms and existing web presence

4 EXAMINE: Profile Privacy See what your Facebook profile looks like to others - specific friend or general public Privacy settings are here Applies to external applications only – not as important as it looks

5 EXAMINE: Profile Privacy

6 BUILD: Facebook Page Most non- profit organizations should choose this option. From your Facebook profile, scroll down to the bottom of the page and click on the “Create a Page” link Choose Main Category Choose this option If your physical location is critical to your non-profit organization. Examples: museum, church, homeless shelter, school 1. 2.

7 BUILD: Facebook Page Enter your organization’s name (use a test name for now), and click the box indicating you agree to Facebook’s terms of use. Click on “Choose a category” to expand the drop box options and scroll down to the appropriate choice for your organization. Unless your organizations is location based, you should choose “Non- Profit Organization” 5. Click the blue “Get Started” button and enter the requested text for verification.

8 INFO: Facebook Page Logo Use a high quality graphical image of your organization’s logo. Optimize the dimensions of your logo to utilize the space provided. Keep your image consistent across all social media platforms. The image you select represents your organization’s online presence and is essential to creating a consistent and recognizable brand.

9 BUILD: Facebook Page You can choose an image on your computer or an image already on your website When finished, click on the blue “Continue” button 7.6. Uncheck both boxes at the bottom and click on the blue “Continue” button

10 BUILD: Facebook Page Enter the address to your organization’s website 8. Enter a short description of your organization – a mission statement is often a good choice. Make sure it is consistent with other materials and consider adding a sentence specifically about how you hope to use social media to further your organization’s mission.

11 EXAMINE: Facebook Page Your Logo Can be modified by hovering over and selecting “Change Picture” Page Admins Click “See All”, then “Add another admin” to add other admins to your page Use Facebook As.. Click this link to perform operations as your organization rather than your personal profile Edit Info Click here to update details about your organization. Spend some time making sure this information is complete. Edit Page (Security) Publish your page Set user abilities Set default page Delete Page

12 BUILD: Facebook Page 9. Can do this in addition to the page security setting we just looked at Will not be able to perform certain operations – will be prompted to switch back to your profile Pros/Cons of posting as page vs. person Click this Select this

13 EXAMINE: Page Security Uncheck this box when you are ready to make your page public Change this to “All Posts” Most organizations can set this to “none” Allowing your users more options generally equates to higher engagement and interactivity Time commitment required to monitor for inappropriate content Allowing your users more options generally equates to higher engagement and interactivity Time commitment required to monitor for inappropriate content Set to “Wall” or “Info” – visit both to see which you want your visitors to see first

14 Interact, Maintain & Promote Use Facebook Plug-In on your website to promote page Allow users to “Like” directly from your website Post status updates, photos, links, videos and questions Respond to user posts Keep information current Monitor and remove inappropriate posts Promote Maintain Interact

15 INFO: Interact on Facebook Keep text-only status updates to a minimum Multimedia posts have higher value Questions are a good way to periodically engage your base – but don’t overuse Include a picture whenever possible Post with purpose

16 BUILD: Share Text & Photos 1. Enter your text in the box provided and then click “share” 2. Click on “Photo” 3. Select “Upload a photo”, then “browse” 4. In the window that pops-up, select the image and then click “share”

17 BUILD: Share Links 1.2. Click on “Link” Note available thumbnails and select one when relevant. If available thumbnails are all inappropriate, check the “No Thumbnail” box. 3. Try the following links: Add information about the link you are sharing, then click “share”

18 BUILD: Ask Questions 1.2. Click on “Question” Click “Add Poll Options” In most cases, uncheck this box Enter your question Enter multiple choice options Multiple choice questions offer greatest response rate Limit to 3 options when possible

19 BUILD: Add Video 1. Click on “Link” Create a YouTube account for your organization or post videos to a common area on your organization’s website Link to the video using Facebook’s link share functionality instead of using Facebook’s video upload WHY? Search engine optimization (SEO) Share via other platforms without redundant uploads Ease of management

20 BUILD: Delete/Hide Posts 1. Go to your Facebook page 2. Hover over the upper right hand corner of the post and click on the gear that appears 3. Click “delete post” and confirm What to delete? Accidental posts Spam Abusive Set a policy and be consistent

21 INFO: Good & Bad Content Content Type GoodBad Text We need office supplies! Please contact if you are able to donate. We are looking for paperclips, staplers and printer paper. Thank We need office supplies – please donate if you can. Photo Meet Bruno – an adorable pug/beagle mix available for adoption at our downtown shelter location. Please contact for more Aw, look at the cute puppy! Link Check out this great article about our 3 rd annual picnic. Thank you all for your help in making it a success! Check out this cool link. Question Fundraiser Esther Short park this Saturday on 11/12 from 12:30 – 2:30 pm. What should we cook? -Hotdogs -Hamburgers -Both What should we fix for lunch this weekend? Video Here’s a short video with some highlights from our 3 rd annual picnic last weekend. Thank you all for joining us – we’re looking forward to next year! Here’s a video from Saturday’s event.

22 Monitoring Effectiveness The only way to know if your content is effective, is to monitor it for effectiveness HOW? Keep a separate file with your promotion efforts and track: Type of promo/post Content INTENT!!! Insight Statistics

23 Monitoring Effectiveness Provides metrics for your website Must “claim” the domain on Facebook Requires modifications to your website’s html code Domain Insights Provides metrics for Facebook page Tracks actions on and off Facebook Can be implemented for web page Page Insights

24 Promoting Your Organization Add to your page for each event Audience can RSVP via Facebook Events Supporters can “check-in” at events and locations Increases visibility and encourages attendance Places Integrate Facebook with Causes Static FBML, Involver apps, many other 3 rd party apps Apps Extends Facebook functionality to your website Like, Send, Comment, Login, Recommend, etc… Plugins

25 BUILD: Event Click “add end time” to show this box Use event specific logo or pic from previous similar event if possible Invite Friends and Fans Click to add specific address Pros and Cons Recommended Click to create your event

26 EXAMINE: Event How it looks on your organization’s page How it looks on attendee’s wall Best Practice: Wait to invite specific people until after the event is created Do this immediately after making sure your event appears correctly The event will also show up on your page’s events – click “events” on left side of page

27 Info: Social Plugins Extends Facebook functionality to your website Like, Send, Comment, Login, Recommend, etc… Plugins Get To Plugins 1.Click “Edit Page” 2.Click “Resources” link Click “Use Social Plugins”

28 Info: Apps Integrate Facebook with Causes Static FBML, Involver apps, many other 3 rd party apps Apps Get To Installed Apps 1.Click “Edit Page” 2.Click “Apps” link We will come back to this screen after we have installed the Causes app on our Facebook page

29 Become a Causes Partner Growth Increase Awareness -Integrate with your other social media efforts -Supporters raise awareness from their own pages in addition to your organization’s Expand Fundraising -Allows supporters to fundraise directly for your organization -Pre-made fundraising options: Birthday wish is a great choice to get started Build Community -Works with Facebook to connect your supporters -Supporters can easily get their friends involved – or at least informed

30 Build: Install Causes App Click here, then “add to page” in popup that appears Get To Installed Apps 1.Click “Edit Page” 2.Click “Apps” link Causes is now listed on your page’s tabs

31 Build: Install Causes App 1. Click here 2. If you have created your Causes Partnership account, search for your organization here. If not, enter: Innovative Services NW, check the circle and click continue

32 Questions? The only stupid question is the one never asked.

AM 10 : 30 Social Media Nuts & Bolts Thank You!