Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli What You Need to Know About the iPad Chart 1: iPad Sales Trajectory Apple is expected to sell almost 13 million iPads this year. (April 3)(April 10)(May 3)(June 3)(July 20) Units sold, in millions 300,000 (Wi-Fi) 500,000 (WIFI) 500,000 (Wi-Fi) 1 million (Wi-fi plus 300,000 3G; April G Release Date) 2 million (Wi-Fi and 3G) 12.9 million 3.27 million (Wi-Fi and 3G)

Source: Ad Age; *As reported by Apple CEO Steve Jobs, at Apple’s Worldwide Developers Conference, June 7,2010 What You Need to Know About the iPad Chart 2: iPad by the Numbers 3.27 million iPads sold since its release April 1, ,000 Native iPad apps (in addition to the 215,000-plus iPhone/iPod apps that work on it) 35 million app downloads (17 apps per iPad)* 5 million eBooks downloaded (22% of the eBook market)* 19 countries where iPad was available, by end of July

What You Need to Know About the iPad Chart 3: Global iPad Shipments, Projected iSuppli revised its previous forecast that Apple would ship 7.1 million iPads in 2010 after Apple’s earnings were announced in mid-July. Projected (in millions) Source: iSuppli

What You Need to Know About the iPad Chart 4: Application Testing on the iPad, by Category Percentage of developers working in the category, prior to iPad debut in April, 2010 Source: Flurry Analytics Games made up nearly half of all apps being tested prior to iPad’s launch.

What You Need to Know About the iPad Source: Flurry Analytics Chart 5: Flurry New Project Starts, April 1, 2010 Percentage of developers working on projects for different platforms Percentage of new projects started in 2009 iPhone 78% Android 18% Blackberry 4% 60 Days Prior to April, 2010 Launch of iPad iPhone 67% Android 10% Blackberry 1% iPad 22%

What You Need to Know About the iPad Chart 6: Percentage of Developers “Very Interested” in Designing for Each Platform Appcelerator surveyed 2,733 of its 51,000+ developers from June 15-17, 2010, and asked them how interested they were in developing apps for various platforms. Here, the percentages of those who said they were ‘very interested.’ Source: Appcelerator, June 2010

Source: Distomo RankApplicationPublisherCategoryPrice 1PagesAppleProductivity$9.99 2Pulse News ReaderAlphonso LabsNews$3.99 3GoodReader for iPadGood iWareProductivity$0.99 4Craigslist Pro for iPadIOCoLifestyle$0.99 5Perfect Web Browser for iPadIngenious CreationsProductivity$2.99 6Quickoffice Connect Mobile Suite for iPadQuickofficeBusiness$9.99 7ColorSplash for iPadPocket PixelsPhotography$1.99 8NumbersAppleProductivity$9.99 9KeynoteAppleProductivity$ Pinball HDOOO GamepromGames$2.99 Top Ten Paid Applications for iPad (U.S. June 2010) What You Need to Know About the iPad Chart 7a: Highest Ranked Free and Paid Applications After a month on the market, these were the top paid apps for the iPad.

Source: Distomo RankApplicationPublisherCategory 1iBooksAppleBooks 2Netflix Entertainment 3WebMD for iPadWebMDHealthcare 4The Weather Channel Maxfor iPadThe Weather Channel InteractiveWeather 5Google EarthGoogleTravel 6USA Today for iPadUSA TodayNews 7HD Brick Breaker FreeStorybirdGames 8The Betty Crocker Cookbook for iPadGeneral MillsLifestyle 9Jumbo CalculatorChristopher WeemsProductivity 10ABC PlayerABC DigitalEntertainment Top Ten Free Applications for iPad (U.S. June 2010) What You Need to Know About the iPad Chart 7b: Highest Ranked Free and Paid Applications After a month on the market, these were the top free apps for the iPad