Why understanding Google is crucial for council websites: an SEO masterclass Piers Moore Ede Barefoot SEO.

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Presentation transcript:

Why understanding Google is crucial for council websites: an SEO masterclass Piers Moore Ede Barefoot SEO

Checklist for Your Site’s SEO All Pages to contain 400 words or less or consider removing from the index Important Pages contain: keywords in URL, title, a properly labelled image, a call to action, related links Intelligent Use of Internal Links Run Regular Site Audits with Raven Tools Use Analytics and Webmaster Tools regularly: learn where you’re losing people and why Consider having your site looked at by Find all these links info at: