BUS 111 Brad Weiler

 Automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI).  Established on July 7, 1953 by FHI  First Subaru car introduced in 1954  Subaru of America was established in 1968 in Philadelphia  Current headquarters in Portland, Oregon – since 2010

 Campaign introduced on Feb. 24, 2012  Allows users to add content and use an animation generator to help tell their story  Text-to-video technology, it turns words and phrases into custom animations  record a personal, vocal narrative, as well as selects an appropriate soundtrack to accompany the animation. h?v=8TVx5XZbzoA

 Can log in and use your Facebook information to create an account  Able to tag Facebook friends to include in the video.  Publish video across wide array of social media platforms.  The use of social media allows Subaru to utilize the network effect and viral marketing.  The reason this website has created a buzz is because it creates an emotion response; people like to reminisce  

 Appeals to a very large demographic  Subaru does not directly compare themselves to any other brand  Indirect comparison -alleviates the risk of creating negative attitude towards Subaru through direct comparison  Offers opportunity to compare their first or current vehicle to Subaru and consider it an option.

 Plenty of opportunities to check out Subaru website as well as new Subaru Impreza 2012  Promotion – FREE Car!  Huge advertising opportunity, as well as getting them to like Facebook pages – track information  Instant links to website and Facebook pages

References: car-story