A Service of Mark Eisner and Associates Knoxville, TN and Tampa Bay, FL
Why Online Telefocus Groups? Validity For focus groups, no face-to-face interaction among participants. Minimizes the effects of strong participants. End product is more honest less biased discussion/responses/results. Opinions/reactions captured both via group discussion and anonymous typed responses. Participants can type responses/opinions if not comfortable about vocalizing Group participants/IDI respondents comprised of any desired mix of geographically dispersed areas/time zones--not just those residing in the trading area of a facility. 2
Why Online Telefocus Groups? Efficiency Group participants/IDI respondents shown any desired stimuli on PowerPoint, Word, PDF and/or video via web conference. Moderator controls presentation order of stimuli. Presentation order can be rotated among different groups/respondents Audio recordings and transcripts of participant and moderator chat (any typed responses/questions) available immediately after group completed. 3
Why Online Telefocus Groups? Convenience Clients can monitor from office, home or anywhere they have access to computer with high speed internet connection and telephone. Clients can send moderator probes, follow-up questions via chat function. Participants/respondents don’t have to drive to a facility/fight traffic/find parking. 4
Why Online Telefocus Groups? Economy Average 30% cost savings vs. in-person groups, considering recruiting and facility fees. No client or moderator travel expenses. No FocusVision/GroupNet costs. Lower participant incentives since they don’t have to travel to/park at facility 5
The Methodology respondents are recruited/invited to participate on the day and time selected for the group. Typically, 8-10 show and participate in the group Recruitment conducted by and/or telephone from: Customer/member lists Online sample providers, such as Survey Sampling and Research Now Random RDD or listed telephone samples 6
The Methodology Screening is to client specifications/criteria. in addition to standard criteria, e.g: Access to computer with high speed internet and telephone at day/time of group No sensitive industry employment by respondent/household No past 3/6 month market research study/focus group participation Those qualifying and agreeing to participate are e- mailed instructions on how to access the web and phone conferences along with moderator’s contact info. Reminder calls and s sent to recruits the day before their scheduled group 7
Client References for Online Telefocus Groups AAA Auto Club South: Contact Janet Avallone AAA National: Contact Steve Diedrich Turner Broadcasting Systems: Contact Sally Irle 8
Contact Us Contact us for a free demonstration: Phone: Website: 9