1. ADC WORKSHOP- NOVEMBER 30, 2011

2. WHAT IS SKYPE?  Voice over Internet Protocol (VoIP) or just plain web video call conferencing  Allows you to conduct a phone call or videoconference with anyone in the world for FREE  All that is required is a computer with a microphone, web camera and an internet connection ADC WORKSHOP- NOVEMBER 30, 2011

3. WHO USES SKYPE?  30 million users are logged into Skype at peak times  An average of 145 million Skype users were connected each month in the 4 th quarter of 2010  Skype can be used for free voice calls, but 42% of Skype users use Skype for videoconferencing  There are other players in the market with similar features as Skype, but Skype is the leader at this time ADC WORKSHOP- NOVEMBER 30, 2011

4. WHY USE SKYPE?  Skype can be used for phone calls or free video conferencing with anyone who has a computer - anywhere in the world  Provides an opportunity for “face-to-face” meetings when visiting with a constituent in person is not feasible  Allows you to gain the benefits of seeing a constituent’s reaction through body language and facial expressions that is sometimes missed when conversing over phone or via email ADC WORKSHOP- NOVEMBER 30, 2011

5. HOW DO I GET STARTED WITH SKYPE?  The Skype application may be downloaded for FREE at www.skype.comwww.skype.com  Once downloaded, start Skype and add your prospects and constituents as contacts  Contacts can be searched by name and location  Contacts can provide you with their “Skype Name”  Select “Make a Video call” and you are on your way! ADC WORKSHOP- NOVEMBER 30, 2011

6. HINTS, TIPS, AND OTHER NOTES  Be sure to have the latest version of the software downloaded (you will be notified by Skype any time there is a new version to download)  Note that there is a slight delay in the communication - you want to be sure to allow the other party to finish what they are saying before you respond or you will not be heard  Consider the constituent’s or prospect’s comfort level with technology when recommending a Skype conference call ADC WORKSHOP- NOVEMBER 30, 2011