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 Film-quality digital work is usually shot on high-end cameras (rather than, say, a cell phone). However, low-priced cameras are becoming increasingly higher quality.  Videos posted to YouTube or used for spontaneous documentary footage can be shot on lower-quality equipment (e.g., a high-end cell phone).  Pay attention to the original dimensions you’re using to shoot the video. A video shot at small dimensions can’t be blown up later to fit large screen (it will look bad). Shoot at the highest dimensions and size down later for YouTube.  Shoot with horizontal orientation (not vertical).

 Narrative: Tells a story  Documentary: Reports  Experimental: Provokes thought

 Television Series: serial in nature  Television Specials: non-serial  News: reporting  Non-fiction (e.g., variety, talk, documentary)

Theories of Storytelling Aristotle (Beginning, Middle, End) Character relationship to plot Gustav Frytag (Conflict, Complication, Climax, Resolution) Gustav Freytag Most linear time-based media follows the conventional storytelling arc because it tends to be most engaging for an audience.

“Placement in the Scene”

Mise en scène Visual elements adding thematic richness to the film: 1) Visible Elements (lighting, location, color, space, costuming, set design, etc.) 2) How Elements Relate to Each Other (e.g., characters facing one another, facing camera, etc. 3) How Elements Are Captured on Film (camera movement, point of view)

(camera movement, point of view)

 Experiment with dramatic camera angles (but don’t make your audience sick).  When in doubt, go for quick edits (fast-paced)

 Camera Around Characters (Sound of Music)  Characters Around Camera (Annie Hall)  Characters as Objects to Each Other  Camera from a Character’s Point of View

 Long Shot (LS) or Wide Shot (WS). This shot provides a full view of a set or background, usually including a full-length view of the talent. Since this shot provides a distant perspective, it should be used sparingly. However, this type of picture does have one advantage: Since it can show the total visual setting, it can be used at the beginning of a commercial or film as a cover or establishing shot that will introduce the entire scene. Medium Shot (MS). This shot is the approximate midpoint between a close-up (CU) and a long shot. Medium shows show talent from approximately the waist up. They show more detail of the setting than a long shot because they are not as wide. A medium shot can thus be an effective establishing shot, since it will have fewer distracting elements. Close-up (CU). The close-up is a narrow-angle picture that will present a full-screen image of an object or the talent’s face. Extreme close-ups are also used. The shot focuses on individual elements such as the talent’s mouth or eyes. It can be used to show an entire object or parts of it. By focusing attention, the close-up gives added emphasis to key elements of this sales message.

 Zoom  Pan  Tilt  Truck  Dolly in/out  Arc  Roll  Deep focus  Shallow focus

USE RULE OF THIRDS.

 Dissolve  Fade in  Fade Out  Cut  Wipe

 Match on Action  Eyeline Match  Reaction Shot  Parallel Editing (or “Cross-cutting”)  Flashbacks  Montage  Cutting for Chaos

 Template 1 (6 large frames)Template 1  Template 2 (9 small frames) Template 2  Remember to include camera angles, action and dialogue.

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