Nobody’s Unpredictable Advertising campaign awareness - Majlonke February 2011.

© 2010 Ipsos 2 Methodology Research was conducted as a part of Ipsos Puls’ regular monthly face-to-face Omnibus which is conducted on the total sample of 1000 respondents older than 15. Three questions of which this particular questionnaire consisted of, were asked only in 4 largest cities in Croatia – Zagreb, Split, Rijeka and Osijek, so sample for this part of survey was 253 respondents older than 15. Fieldwork lasted from 3rd to 13th of February 2011.

© 2010 Ipsos 3 Spontaneous advertising awareness - generally Total sample, N=253 By city Zagreb (N=159) Split (N=40) Osijek (N=21) Rijeka (N=34) 29,6%12,1% 31,9% 5,0%4,5% 2,4% 4,0%3,6%8,4%2,4% 6,2% 1,6%10,7%9,2% 2,3%4,5% 7,5% 2,0%11,2% 1,1%13,5% 1,1%4,2%6,2%5,2% 2,6% 6,6% 3,8% 2,1% 9,2% 39,4%53,7%74,8%47,5% 37,6%44,2%43,6%39,9% Which commercials that you have seen in the last month on billboards can you recall?

© 2010 Ipsos 4 Billboard awareness 1 Have you seen a billboard with a man in the pantyhose on which is written “Are you man enough”? By city Zagreb (N=159) Split (N=40) Osijek (N=21) Rijeka (N=34) Yes73%46%49%67% No27%54%51%33% Total sample, N=253

© 2010 Ipsos 5 Billboard awareness 2 Have you seen this billboard? Total sample, N=253 By city Zagreb (N=159) Split (N=40) Osijek (N=21) Rijeka (N=34) Yes76%47%49%70% No24%53%51%31%