New Member Engagement Survey New Member Distributed to 3500 Members who have joined in the past 12 months 274 Responses, 8% Response Rate Collective Response Collectively – averaged a 10% response rate 2 nd Year Members Distributed to 2370 Members in their second year of membership 293 Responses, 12% Response Rate

Decision to Join ASSE Scale: Please rate the listed reasons according to how/if they factored into your decision. 1 = Not a factor in my decision to join ASSE 5 = One of the primary reasons I joined ASSE. Decision to Join data is consistent with past research – professional networking is the #1 reason why members decide to join

Decision to Join ASSE Scale: Please rate the listed reasons according to how/if they factored into your decision. 1 = Not a factor in my decision to join ASSE 5 = One of the primary reasons I joined ASSE. Observations: The top three reasons to join (Best Practices, stay informed of SH&E regulations, and build professional network are consistent amongst different member types. But the level of how they factored in the decision varies. This information can be used to further customize the new member experience. For example, CEU information should be highlighted to Professional members, and not necessarily everyone else.

New Member – Satisfaction with current materials Observations : International Members are the most satisfied with their current new member information New Member information not resonating with Students. Need to adjust to increase the readership & relevance General Members are the most dissatisfied. This isn’t surprising, they have the most diversity in their segment. Need to find a way to customize within the segment. Comments indicate a need for more globalization, Industry customization, and follow-up on New Member Free webinar offer in new member materials & process 43% of new members remembered receiving a new member welcome from their local Chapter. (5% did not due to no local Chapter)

Awareness & Importance of Benefits Scale: For each benefit listed, please indicate your awareness by selecting one of the first two column choices. Then rate the benefit according to importance and value to you. 1 = not at all important, 5 = very important to me

Awareness & Importance of Benefits Scale: Then rate the benefit according to importance and value to you. 1 = not at all important, 5 = very important to me Observations: With the exception of the Student segment, all member types rated Professional Safety Journal as the most important member benefit. This conflicts with why they joined. They are remembering the tangible, opportunity to offer more consistent & tangible benefits during the new member process (i.e. increase usage of the Free Webinar) Local Chapter rates very high. Opportunity to intertwine their new member Society experience with the local Chapter. Affinity programs rated very low (expected response), but comments indicate members are looking for additional affinity (travel discounts, entertainment) Awareness for benefits such as Online Member Directory, Career Center, and Body of Knowledge are low – especially when compared to how members rate their importance Additional comments trend around, Flexible timing for meetings/events, Certification Help, Technical Help (more than just content – i.e. Ask the Expert), Global offerings, Benchmarking – what are other organizations doing?

Value of Membership Observations: General Member segment is the least satisfied (compared to the other member segments). 63% rated value as highly valuable/valuable. High recommend rate – 97% 54% of 2 nd year members’ companies pay for their membership, compared with only 34% of new members. Opportunity to help educate new members during the join process on how to get Corporate approval/funding. 81% of New Members indicated they will renew. 16% undecided.

Final Conclusions Need to segment more within the General Member CategoryFind out why they are joining upfront – integrate with the application processBegin testing out new campaigns for low awareness benefits Continue to balance tangible versus intangible benefits. Members join for the intangible (Networking), but they are remembering the tangible (PSJ).