Tack! Communication delivering results

About Wiraya Based in Stockholm. 13 employees. Sweden's eighth fastest growing tech company in A primary focus to achieve a market-dominant position in the Swedish market. Penetration so far: 3 of the 4 largest mobile operators 5 of the 5 largest insurance companies Scandinavia's largest tour operator Scandinavia's largest airline All the leading Nordic Gaming Operators For B2C companies with more than customers Wiraya is a: Mobile Direct Marketing channel With highest delivery and customer engagement Unlike other Direct Marketing channels Wiraya gives profitability through superior penetration and measurability, while ensuring that the communication is adapted to your customers’ preferences. Based in Stockholm. 13 employees. Sweden's eighth fastest growing tech company in A primary focus to achieve a market-dominant position in the Swedish market. Penetration so far: 3 of the 4 largest mobile operators 5 of the 5 largest insurance companies Scandinavia's largest tour operator Scandinavia's largest airline All the leading Nordic Gaming Operators For B2C companies with more than customers Wiraya is a: Mobile Direct Marketing channel With highest delivery and customer engagement Unlike other Direct Marketing channels Wiraya gives profitability through superior penetration and measurability, while ensuring that the communication is adapted to your customers’ preferences.

Some or our clients

Wiraya Communication Automation We call it interactivity, the end customers call it service. The open rate of a WirayaCall is about 70% % choice of buttons frequency (click) Reaches through both media noise and selected reading. Great measurability of delivered message (Listened Frequency) Requires relevance and respect We call it interactivity, the end customers call it service. The open rate of a WirayaCall is about 70% % choice of buttons frequency (click) Reaches through both media noise and selected reading. Great measurability of delivered message (Listened Frequency) Requires relevance and respect

Customer Experience? Who likes automated calls It's not what you do… its how you do it –It's all about what you say, how you say it and when you say it –Wiraya only engage in activities that increase customer value, not direct sales

Backend Voice servers SMS servers Database Frontend Automated drip program Trigger based communication Automated reports to CRM Real time monitoring Frontend Automated drip program Trigger based communication Automated reports to CRM Real time monitoring 3X Global Voice providers 3X Global SMS providers Wcf and rest integration Wiraya Technology

Activation of Non Deposit Customers The project aimed to explore how much we could increase the deposit rate by adding Wiraya to Mr Green’s welcoming process, and thereby convert NRC’s to NDCs. A throughout Deposition Analysis based on 3 months data was made to find the optimal timing and content of the communication. In total 36 different combinations of content were tested. When using the most successful Wiraya communication we will create 9% more NDC’s, compared to the current communication.

Investment: SEK (about 35k €) Results:3.709 customers activated (15%) ROI:3€/activated customer Activation

Tack!