Best Practices for Using Data to Grow Enrollment Michael Taft Rob Spence Zeolean Kinard Becky McIntosh
Who we are… 6045 Students 7 Campuses PEN System WEB Classes – 45% as least 1 class
How Do We Grow Enrollment? New Students Retention
New Students AIM Team Enrollment Workshops Instant Admissions
Enrollment Trends
Data
Data, Data, Everywhere… Applicants, monthly, grids, line graphs Enrollment Reports – Daily – New, Returning, Type – Major, Bio-Demo – 1 year comparison, 5 year comparison – FAFSA – Yes, No
How Do We Use It? Too many reports From multiple sources Too few people Not enough time
Best Practice Don’t Pop Popcorn! The number of reports doesn’t necessarily provide the information to answer the question. The information must be meaningful. “Popping Popcorn” Teresa Farnum
Information Data Information
Grow Enrollment? Retention Keep the students we have
Title III Grant Strengthening Opportunities in STEM Retention Tracking System!
Impact of Services? New Student Orientation Career Planning Tutoring Mentors in Labs
Information Hungry Program completion rates of developmental students vs. college ready students Success of those who place in developmental vs. those who take developmental What are the gatekeeper courses for the college and for each program Course withdrawal rates based on – Schedule type – Part of term
Challenges Many questions Transform data into something meaningful Limited staff to provide data
What We Did Programming staff created tracking reports Output required a lot of manipulation
Search for a solution Easy access to the information Empower the end user with Knowledge – Transform data into information Discovery of meaningful patterns Analysis of cohorts Measure effectiveness Data Information Knowledge
While Searching… Aspen Finalists Achieving the Dream Common Denominators? ZogoTech!
Consider the data sources outside your student information system that may provide valuable information. Best Practices
Integrating Outside Sources… Clearinghouse Tutoring Services D2L ZogoTech!
Objectives of a solution Increase enrollment, retention, completion Leverage data in Banner Integrate data from outside sources Evaluate effectiveness of interventions Breakdown information silos
ZogoTech Research Intelligence Executive Intelligence Student Navigator – Retention Tracking
Project Team Data Quality Team Workgroups Retention Team Data Standards Team The PTC Journey Has Begun…
Data Quality is critical….. Maintain data standards Implications of business process changes Best Practices
Building the Foundation Course Information Student Enrollment
Reminder Ease of use, information in the hands of the end user – Ability to drill down, bring in different variables/dimensions – Discover patterns
Course Withdrawal Rates
Enrollment Trends
Enrollment Trends – Dual Enrollment
A shared Data Dictionary Take the time to build a strong foundation. Best Practices
Michael Taft & Rob Spence
Student Engagement Module
Best Practices Proactively Intervene Advise comprehensively Link services to retention, graduation Eliminate data silos Empower end users
Data Information Knowledge Wisdom “The Wisdom to Take Action” “The Wisdom to Take Action”
Contact Information Michael Taft CEO, Zogotech x801 Rob Spence Software Engineer, Zogotech x808 Zeolean Kinard PTC (864)