Alex Lee Thomas Keyzers. History background Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. The company was incorporated.

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Presentation transcript:

Alex Lee Thomas Keyzers

History background Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. The company was incorporated in Pennsylvania in 1969, under the name Comcast Corporation from American Cable Systems. Over periods of years, Comcast became majority owner of Comcast-Spectacor, Comcast SportsNet, E!, Enterntainment Television, Style Network, G4, The Golf Channel, and Versus formely known as Outdoor Life Network.

What is Comcast? Comcast is the largest cable television company. –Provides cable TV to more than 40 million customers –Offers packages such as:packages Digital Starter: MTV, Discovery Channel, Nickelodeon, ESPN, and CNN Digital Preferred: receive over 100 channels, over 45 music channels, HBO Digital Preferred Plus: adds on Starz on demand Digital Premier: 5 premier channels, mutiplexes, 100 channel. Upgrade your package: HDTV

Continuing about Comcast…. High-Speed Internet:High-Speed Internet –Comcast merged with ATT&T Broadband in –Currently servers over 13 million customers –Offers download speeds of between 4 Mbps and 6Mbps and upload speeds of between 384 Kbps and 768 Kbps –When it comes to reliability, they offer a constant connection so you never tie up a lone, get disconnected or have to wait to get connected using Comcast high speed internet. Promotions and Special Features:Promotions –Offers an abundance of special features for their customers to enjoy.

Continuing about Comcast… Digital Voice:Digital Voice –Phone service to 4.1 million customers in 35 states and district of Columbia. –Digital Voice is a version of broadband phone service –Offers cheaper prices versus other phone companies. –Package deals: Offers free long distance, voice mail, caller ID, call waiting and all the other normal phones features.

Ad Campaign Advertises Internet, Cable, and Voice services both separately and packaged Decreased Internet ad spending by 14.1% ($11.6 million) from 2005 to 2006 Main Ad Campaigns: –“Meet the Slowskys” –“Comcastic”Comcastic

Controversies Reputation for poor customer service –Website access problems –Technicians frequently late / no showTechnicians frequently late / no show Misleading Advertising –Comcast Triple Play Deliberate connection limitations Reputation for poor customer service –Website access problems –Technicians frequently late / no showTechnicians frequently late / no show Misleading Advertising –Comcast Triple Play Deliberate connection limitations Reputation for poor customer service –Website access problems –Technicians frequently late / no showTechnicians frequently late / no show Misleading Advertising –Comcast Triple Play Deliberate connection limitations

Sources comcast_digital_voice_vs_verizon_phone.htmlhttp:// comcast_digital_voice_vs_verizon_phone.html broadband_phone_comparison_comcast.html?p age=2http:// broadband_phone_comparison_comcast.html?p age=2 academic.mintel.com.oasis.oregonstate.edu/sin atra/oxygen_academic/search_results/ academic.mintel.com.oasis.oregonstate.edu/sin atra/oxygen_academic/search_results/