2. 1963 Founded by Ralph J. Roberts purchased American Cable Systems 15,000 customers and 5 channels 1969 Incorporated under the new name Comcast Corporation 1981 Entered video game world by introducing Pac- Man and Asteroids 1988 Cellular division is formed 1995 Purchased cable operation of E. W. Scripps Company making them the #3 cable company with 4.3 million customers 2001 Acquired AT&T Broadband becoming largest cable television operator 22 million customers 2005 Launches digital voice (digital home phone) 1996 Launches first broadband internet service 2010 Rebranded to Xfinity Platform 2011 Launches Home Security Services 2014 Merged with Time Warner Cable

3. One of the lowest reported feed interruptions because of the cable feed They have lots of capital to help weather economic cycles Owns NBC Universal, controls and develops its’ own programming Development of proprietary technologies Target market is basically everyone Gross profit margin of 61% over the past 5 years STRENGTHS STRENGTHS

4. The co-axial cable system is becoming outdated, up keep is a cost high factor Company is becoming too big to regulate all employees Lack of software packages for its services Competitors are changing with the times. Newer, better, faster Capital Expenditures Customer Service WEAKNESSES WEAKNESSES

5. Tech Support Live Video National Hot Spot Locations Home Security Growth Customer Service Experience 3D Televisions Quadruple Play OPPORTUNITIES OPPORTUNITIES

6. Economic Struggles Competitors Competitor Mergers Smart Devices with data capabilities Ability to skip commercials (hurts advertisers) Sharing Pipes (Government Reform) Poor results from satisfaction surveys THREATS

7. Pricing on Video Quadruple Bundle Mystery Shopper Programs Customer Service Training RECOMMENDATIONS RECOMMENDATIONS