Placemaking Plan Virginia Commonwealth University Urban and Regional Planning Studio I Spring 2012 Chesterfield Towne Center.

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Presentation transcript:

Placemaking Plan Virginia Commonwealth University Urban and Regional Planning Studio I Spring 2012 Chesterfield Towne Center

Illustrative Site Plan

A History of Southside Malls Existing View from Macy’s Looking North Cloverleaf Mall

Executive Summary “the goal…is to aid in transforming malls from single, retail-only structures into urban neighborhood developments characterized by compact, pedestrian friendly, mixed-use design.”

Demographics and Trade Area

Strengths Food Court Entrance

Weaknesses

Opportunities View of Café on top of Arch

Threats

Vision Belmar Mall, Colorado Tim Haahs: Engineers and Architects

Goal One: Placemaking Belmar Mall, Colorado

Goal Two: Mixed Use Emeryville, California Drawing by Lema Jabar: Residential in Archway Plaza

Goal Three: Public Space Parks in Savannah, GeorgiaSchool of Art, Design, and Media in Nanyang, Singapore

Goal Four: Transportation Balance Street car in Pearl District in Portland, Oregon

Phasing

Huguenot Midlothian

Huguenot Midlothian

Huguenot Midlothian

Design and Implementation Today Midlothian Entrance Looking North The Possibility

Streetscape

View along Midlothian

The Grand Arch Bird’s Eye View of the Arch on Midlothian Apple Store, New York Arch Top Café looking North

Ground Floor Retail Space 8,000sqft Gross Floor Area Arch Program 2 nd to 6th Floor Office Space 8,000sqft Gross Floor Area 40,000sqft (5 floors)

Public Use Arch as Viewed from Midlothian Galleria, Milan

Residential View of Residential Homes above Existing Retail

Mixed Use Cross Section Through Arch Plaza

Park and Social Space View of Park from Bird’s Eye over Huguenot

Today The Possibility View From Huguenot Looking Towards Macy’s Park (Cont.)

Conclusion View From Clock Tower Toward Arch Plaza