The Green Economy A Historical Transition: …from Quantity to Quality A Question of Potentials …not simply limits Key to Sustainability: Redefining Wealth

Principles of a Green Economy 1.The Primacy of Human Need, Service, Use-value, Intrinsic Value & Quality 2.Following Natural Flows 3.Waste Equals Food 4.Elegance and Multifunctionality 5.Appropriate Scale / Linked Scale 6.Diversity 7.Self-Reliance, Self-Organization, Self-Design 8.Participation & Direct Democracy 9.Human Creativity and Development 10.The Strategic role of the Built-environment, the Landscape & Spatial Design

3-Ds of Green Development Dematerialization Detoxification Decentralization

Industrialism: The Divided Economy Invisible Visible Use-value Exchange-value Consumption Production People Things Unpaid Paid Women Men Informal Formal Private Public

Invisible Economy (1) Total Productive System of an Industrial Society (layer cake with icing) GNP-Monetized ½ of Cake Top two layers Non-Monetized Productive ½ of Cake Lower two layers GNP Private Sector Rests on GNP Public Sector Rests on Social Cooperative Love Economy Rests on Natures Layer Private Sector PublicSector underground economy Love Economy Mother Nature All rights reserved.Copyright© 1982 Hazel Henderson 2

Invisible Economy (2)

Basics of a Green Economy 1.The Service Economy Hot Showers and Cold Beer Nutrition, Illumination, Entertainment, Access, Shelter, Community, etc. 2. The Lake Economy Flowing with nature, Every output an input, Closed-loop organization, Let nature do the work

The Economy in Loops

Industrialism: Accumulation Production-for-productions-sake Invisibility of key factors Centralization of production, massive upfront investment Focus on labour productivity : resources substitute for human energy Cog-labour: humans as component parts Regulation: controls as limits Scarcity-based: role of waste since WWII Globalization: free trade & intellectual property

Postindustrialism: Regeneration New relationship of culture to economics: centrality of human development Substitution of human creativity for resources Direct targeting of human need: conscious consumption Human-scale technologies: production distributed over the landscape ; Integration: ALL places are places of production Qualitative Wealth is PLACE-BASED Distributed regulation: incentives for positive action throughout economy. Self-reliance / interdependence: Trade recipes, not cookies

Value Revolution & Market Transformation Values-driven business BALLE, GET Green/social Evaluation LCA, Eco-footprints, Community Indicators Green/social Certification LEED bldg., FSC wood, LFP food Transformative /collective consumerism

Corporate Strategies Corporations as financial, not production, entities Structural problems: the bottom line documentary: The Corporation Need to change corporate DNA Need for outside help: regulation (EPR), new enterprises networks, certification The Stakeholder Corporation & democracy

Community / Small Business The realm of cutting-edge alternatives in almost every sector Need for new & stronger networks Local market power based on solid knowledge Import substitution Regenerative finance Necessity of empowering all sections of the community Community development Plans & Indicators

Social Change Today Strategic priority of ALTERNATIVES over opposition. Community as the key locus for change, but every level requires action Need for long-term VISION Need for incremental change and PIONEER ENTERPRISES in ecological economic succession. Need for incentives/disincentives thoughout the entire economy.