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Consumption: Destructive & Transformative From quantitative to qualitative development: Consumption & the Purpose of Production.

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Presentation on theme: "Consumption: Destructive & Transformative From quantitative to qualitative development: Consumption & the Purpose of Production."— Presentation transcript:

1 Consumption: Destructive & Transformative From quantitative to qualitative development: Consumption & the Purpose of Production

2 Top 10 National Consumer Class Populations, 2002 CountryNo. of People in Consumer ClassShare of Population United States242.584 China239.819 India121.912 Japan120.795 Germany76.392 Russian Federation61.343 Brazil57.833 France53.189 Italy52.891 United Kingdom50.486

3 The New Significance of Consumption I: Avoiding Redistribution & Needs-based Development Permanent War Economy / Cold War The Suburb Economy: Oil / Autos / Subdivisions Creation of Effective Demand ; Increasing role of Debt as money; Institutionalization of work-and-spend cycle

4 The New Significance of Consumption II: Current trends in mainstream enviro regulation 60s-70s: end of pipe & point-source pollution mid-80s on: eco-efficiency & pollution prevention mid 90s on: consumption patterns & product design:

5 Limits vs. Transformation The Oil / Suburb / Debt / Mass Consumption economy created a structure of development. A green economy must create a logical structure of its own.

6 Consumption in a Green Economy 1.Human dimension: from products to services: serving need; resources as means to the end. –struggle to define need 2.Resource dimension: Cycles in closed loops: the Lake Economy / biomimicry –efficiency / harmony / stewardship

7 Questions can substantial human self-development take place without dematerialization? can major conservation/recycling take place without human development? can Capitalism (a system where money is the end-goal) become a form of Qualitative Development? –the potential and/or limits of natural capitalism –a question of not just the structure but the driving forces of economic life.

8 Democracy & Consumption: Whats the relationship? Who decides what human need is? Knowledge-based development & participation: –eyes to acres relationship in green production. –Mass collaboration & Peer production in the electronic Commons Info economy & direct democracy –Industrialism & representative democracy –the stakeholder corporation

9 Knowledge & Consumption Info-intensity and product/process design Deskilling of the Consumer: role of eco-literarcy Market Transformation & Collective Consumerism Distributed Regulation: finance, certification, scale, etc. Distributed Production: food, energy, building, craft, preventive health care, etc.

10 Knowledge in a Postindustrial Economy information about products, processes & production knowledge as gratification / fulfillment money as information: …an information system for the deployment of human and natural energies. new forms of work & relationship: –Prosumption: home & community-based production. –LFP: value-brokers –Interra Project: integrated mode of exchange & valuation

11 Self-Development & Consumption evolutionary trends toward individuation class power & dependence –violence & Wholeness Culture-based development & Individuation Neo-Primitive Development: Global Village, Electronic Commons, Bioregionalism, Field Consciousness –culture-based production & Gift relationships

12 Dematerialization Strategies limits of private consumerism EPR: ecodesign and closing loops transformative consumerism –sharing –information: needed to redefine value. ESCO model of material wealth creation The transformation of Retail Media, Education and Conservation Green Procurement & market creation Finance & Regulation

13 Retailing New Commanding Heights of capitalism: Wal-Mart and cost- cutting business model. reflects importance of end-use localization strategies: key to closing loops Retailers as conservation utilities? -as learning centres? -as used materials depots?

14 Regenerative or Transformative Consumerism Goes beyond protectionism to ecological alternatives Decreases material consumption, makes it more cyclical Overcomes both the isolation and the passivity of the individual consumer, through sharing and prosumption. Regenerates humans, community & ecosystems. Encourages social justice, quality of work life and the integrity of natural systems. Effects ripple –upstream to affect extraction & processing, and –downstream to affect disposal.

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