Lynette Liu Senior Business Development Manager Oracle Corporation

Oracle Application Server Helps Retailers Innovate and Differentiate

Agenda  Retail Industry Trends  Oracle in Retail  Oracle Application Server in Retail  Oracle retail partner presentation: Tomax  Q&A

What is the Retail Value Chain? Suppliers Customers DCs & Warehouses Stores Consumer Business FinishedGoods ContractMfgrs RawMaterials

Today Push: retail buyer-centric product offerings Reactive financial decisions based on latent information Fragmented sourcing and purchasing processes Low associate satisfaction and empowerment Manual, slow warehouse and transportation management Push: retail buyer-centric product offerings Reactive financial decisions based on latent information Fragmented sourcing and purchasing processes Low associate satisfaction and empowerment Manual, slow warehouse and transportation management Pull: product selection based on customer demand Automated, data-driven financial process optimization Collaborative, consolidated sourcing and procurement High employee productivity and retention Streamlined logistics planning and execution Pull: product selection based on customer demand Automated, data-driven financial process optimization Collaborative, consolidated sourcing and procurement High employee productivity and retention Streamlined logistics planning and execution Tomorrow Industry Transformation

Oracle Solutions for Retail  Leverage An Integrated, Consolidated Information Infrastructure  Ensure Corporate Visibility & Consistent Internal Controls  Optimize Real Estate & Facilities Investments  Differentiate Through Employee Empowerment & Productivity  Collaboratively Share Real-Time Information with Vendors  Attract & Retain Profitable Customers

Oracle Application Server for Retail  Leverage An Integrated, Consolidated Information Infrastructure  Ensure Corporate Visibility & Consistent Internal Controls  Optimize Real Estate & Facilities Investments  Differentiate Through Employee Empowerment & Productivity  Collaboratively Share Real-Time Information with Vendors  Attract & Retain Profitable Customers  Manage IT investments in a highly cost-effective and efficient manner

Application Development Portals WebServices Wireless Enterprise Integration J2EEApplications BusinessIntelligence

Application Deployment Availability User/SecurityManagement Caching SystemsManagement Performance Scalability

Oracle Application Server 10g  Next generation of Oracle’s award-winning application server – follow-on to Oracle9i Application Server  Focus on grid computing – Scientific grids existed as means to pool computing resources to solve one big problem – Enterprise grids focused on reducing information technology costs while providing the capability to add server and storage capacity quickly

Benefits of Grid Computing Challenge Changing business needs require flexible infrastructure Costs need to be reduced while maintaining quality of service Protect existing investments while achieving rapid return on new investments Challenge Changing business needs require flexible infrastructure Costs need to be reduced while maintaining quality of service Protect existing investments while achieving rapid return on new investments Grid Computing Capability Policy-based workload management to shift resources where needed High availability features to improve reliability of apps running on grid Use of inexpensive servers / storage Enterprise Manager 10g / Grid Control single console to manage all nodes in grid infrastructure Existing enterprise apps are enabled to share resources on demand A2A, B2B and Web services integration in one product Grid Computing Capability Policy-based workload management to shift resources where needed High availability features to improve reliability of apps running on grid Use of inexpensive servers / storage Enterprise Manager 10g / Grid Control single console to manage all nodes in grid infrastructure Existing enterprise apps are enabled to share resources on demand A2A, B2B and Web services integration in one product

Retail ISVs supporting Oracle Application Server 10g

Oracle’s Retail Customers

A N N O U N C E M E N T Oracle announces 10g (Sept. 2003) Oracle announces broad support for 10g among ISVs (Sept. 2003) Leading retail ISVs use Oracle9i Application Server to help retailers lower technology costs (June 2003)

Tomax retail.net

A Q & Q U E S T I O N S A N S W E R S

Next Steps….  Recommended sessions – 40059: Grid Computing for Oracle Application Server 10g, Sept. 9, 8:30am – 40187: First Steps with Grid and Oracle Application Server 10g, Sept. 9, 5:00pm  Relevant web sites to visit for more information – Oracle Technology Network: – Tomax:

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