“The Editor in the Digital Era” Tony Gallagher Editor The Daily Telegraph

Survival of newspapers is dependent on ability to evolve Innovation: Condition for survival

Five fundamental changes to journalism 1Multimedia as well as text 1Real-time coverage 2Relationship with readers 3Data influencing decisions 1Digital packaging and distribution

1 - Multimedia Era: New forms of journalism 20 th -century article: Headline, text, picture 21 st -century article: Headline, text, multiple pictures, video, graphics, readers’ contributions, live blog Editor’s job is to select the media that best tells the story

Headline Summary points Multimedia Tweets Chronology 2 – Real-time coverage 20 th -century: Single deadline 21 st -century: Reporting live as events unfold

E- poll Ratings Sharing Reader comments 3 – Reader interaction 20 th -century: We wrote, they read 21 st -century: Conversation with readers and between readers Telegraph.co.uk is a social network with more than 20,000 daily comments

4 – Data increasingly drives decision-making Daily data on stories: What’s hot today? Chartbeat, Google, Twitter Monthly data on audience traffic: Are we meeting our targets for subscription, advertising? Quarterly trends data: How are we faring on mobile, tablets, desktop? How are our journalists faring? Data analysis team sits at the heart of our newsroom

5 – Packaging and distributing journalism for digital platforms 20 th -century: Newspapers 21 st -century: Newspapers, computer screens Digital designers and developers are new rockstars Mobile Tablet Desktop Flipboard: Telegraph PM

The 21 st -Century Editor Values multimedia as much as words Real-time: Heightened sense of urgency Sees readers as part of a story: contributors and distributors Draws insight from data Cares as much about journalism on screens as in newspaper But fundamental role doesn’t change: great narrative

Daily Digital Journalism Articles: 600 a day, up from 50% from three years ago Video: 40 a day Picture galleries: 25 a day Blogs: 25 a day Breaking news blogs: 5 a day 75% of newsroom output is website only

The Big Story: Margaret Thatcher, April 8 Big guns: Boris Johnson, Charles Moore, Allison Pearson, Anne Applebaum, Cecil Parkinson, David Owen, Michael Forsyth Big story: 10-part obituary, Charles Moore serialisation Multimedia: 75 articles, 26 commentators, 19 videos, 8 picture galleries, 3 graphics, live blog Books: On iPad and Kindle the same week Special edition: Weekend magazine dedicated to Thatcher More than 3.5 million people visited our website and a further 1.2 million read the newspaper

The Future of our Newsroom Seven-day publishing across digital and print New editorial skills: Video, graphics, live blogging Data skills: Enhanced capability around audience data Design and software: A new creative hub