© Prentice Hall, 2003 Business Communication TodayChapter Enhancing Oral Presentations Using Electronic Slides and Overhead Transparencies

© Prentice Hall, 2003 Business Communication TodayChapter Using Visual Aids ContentSetting Audience Purpose Clarify Main Points ImproveLearningAddVariety CreateInterest

© Prentice Hall, 2003 Business Communication TodayChapter Types of Visual Aids Overhead Transparencies Electronic Presentations Chalkboards and Whiteboards Flip Charts 35-Millimeter Slides

© Prentice Hall, 2003 Business Communication TodayChapter Types of Visual Aids Product Samples Scale Models Audio Tapes Film Strips and Movies Television and Videotapes

© Prentice Hall, 2003 Business Communication TodayChapter Planning Effective Slides Audience Purpose Purpose GatherInformationGatherInformationSelect the Format Select Audience

© Prentice Hall, 2003 Business Communication TodayChapter Overhead Transparencies Advantages  Inexpensive  Easy to Use  Simple to Create

© Prentice Hall, 2003 Business Communication TodayChapter Overhead Transparencies Disadvantages  Lack of Flexibility  Fragile Format  Overhead Projectors

© Prentice Hall, 2003 Business Communication TodayChapter DisadvantagesDisadvantagesAdvantagesAdvantages Electronic Presentations MultimediaMultimedia Flexibility and Portability Flexibility Technique Over Content Technique Overuse of Special Effects Overuse of Special Effects Real-Time Data SpecializedEquipmentSpecializedEquipment

© Prentice Hall, 2003 Business Communication TodayChapter Creating Effective Slides Content and Graphics Consistency Design Elements Special Effects Simplicity Readability

© Prentice Hall, 2003 Business Communication TodayChapter Writing Readable Content Select a central idea Limit the content Write short phrases Use parallel grammar Prefer the active voice Use short informative titles

© Prentice Hall, 2003 Business Communication TodayChapter Effective Graphics LimitDataHighlight Key Points Adjust Size & Design ReduceDetailsAvoidRepetitionShortenNumbers

© Prentice Hall, 2003 Business Communication TodayChapter Selecting Design Elements Color Schemes Fonts and Type Styles BackgroundDesign Clip Art Images

© Prentice Hall, 2003 Business Communication TodayChapter Achieving Design Consistency Slide Master FeatureLayoutTemplates

© Prentice Hall, 2003 Business Communication TodayChapter Animation and Special Effects HyperlinksHyperlinksTransitionsTransitionsBuildsBuilds

© Prentice Hall, 2003 Business Communication TodayChapter Readable AudienceCentered Simple Clear and Focused Consistent MechanicallyCorrect Effective Slides

© Prentice Hall, 2003 Business Communication TodayChapter Developing a Clear Structure Cover Slides Introduction Slides Blueprint Slides Present the Title Name the Presenter Grab Attention Define the Topic Clarify the Topic Inform the Audience Define an Agenda Provide a Road Map Serve as a Sign Post

© Prentice Hall, 2003 Business Communication TodayChapter Complex Charts or Diagrams Complex Charts or Diagrams Case Studies MagazineArticlesMagazineArticles Copies of Slides Copies CompanyReportsCompanyReports Lists of Websites Lists Creating Effective Handouts

© Prentice Hall, 2003 Business Communication TodayChapter Preparing to Give a Presentation Master the Material Learn Hardware and Software Practice the Delivery Limit the Number of Slides

© Prentice Hall, 2003 Business Communication TodayChapter Introducing the Slides Highlighting Changing Pointing OverheadTransparenciesOverheadTransparenciesElectronicSlidesElectronicSlides Discussing

© Prentice Hall, 2003 Business Communication TodayChapter Limiting the Number of Slides Length of the Presentation Complexity of the Material Nature of the Special Effects