Associate companies into the co-building of a quality label of Workplace Mobility Plans (WMP) Valérie Vincent, Personal Travel Advisor Mobility Department – Tisséo-SMTC
Page 2 Source données Auat Toulouse – Tisseo Perimeter 99 municipalities inhabitants * per year students business units employees European capital of aeronautic industry
Page 3 Tisséo-network
Page 4 SUMP : 9 main thematic guidelines of which SUMP 1 aims at encouraging companies and public administrations to establish a mobility plan.
Page 5 2 processes in 2001… Over 136 WMP in 2013, covering employees. Promote WMP
Page 6 Creation of a Quality Label D ISTINGUISH the best practices on WMP PROMOTE greatest initiatives developed by companies/administrations ENCOURAGE those which have a WMP “in progress” to continue their efforts.
Page 7 1.B E DEMANDING without "discriminate" approaches 2. B UILD CONSENSUS among all local stakeholders: Tisséo-SMTC, partners and project managers The Label challenges
Page 8 Enhance and sustain a VARIETY of approaches by using a SINGLE LABEL. : 1. B ENCHMARKING : research of frames of reference that could inspire labeling 2. P ROPOSAL of an evaluation grid, levels of labeling and scoring Methodology
Page 9 B UILDING UP OF A TECHNICAL COMMITTEE Monitoring and follow-up of the process Validation of the labeling method and grid B UILDING UP A JURY OF 5 MEMBERS Decide and vote on a special prize Give the award (Trophées) For Tisséo-SMTC: the President Ademe (Environment National Agency), Arpe (Environment Regional Agency), CCIT (Chamber of Commerce of Toulouse), CARSAT (Retirement and Health) at Work Regional fund) Working all together
Page 10 6 companies and public administrations with WMP : 2 administrations 2 WMP – companies > employees 1 WMP < 100 employees 1 WMP Inter Companies > employees Panel test B UILDING UP A PANEL TEST
Page 11 Being innovative : M ARKETING APPROACH : process to involve panel test’s employees and project managers Co-construction workshop Individual interviews of projects managers Questionnaire among employees
Page 12 Involving project managers Co –build : Label image Duration of the labelling rewarding Name of the label Awards to be linked to the label Test the evaluation grid
Page 13 More than half respondents consider that eco labels are a good way for companies to set up actions relative to sustainable development. Questionnaire among employees 220 respondents Results The approach of labelling obtain a good recognition The most important is to be identified as exemplary (communications tool + creation of expert's community) Individual interviews of projects managers
Page 14 Label is considering as a too “technical” term. « Trophy » is fully supported by the panel. WMP Project Manager at 100% convinced by the approach of labeling and ready to recommend it. In synthesis
Page 15 Ceremonies 1 st Edition 19 September nd Edition 19 September awards 1 special prize 7 awards 1 special prize
Page 16 3 rd Edition coming soon More partners and prices
Page 17 Thank you