1. Building your Plan

2. Sneak Preview – Section 7  Learning objective: Develop a strategic plan for implementing “The Business Case for Breastfeeding” in a community.  Topics: Strategies for implementing the MCHB worksite lactation resource kit  Handouts:  Handout H – “Additional Education Options”  Worksheets #1-4: Strategy Planning  Resources:  The Business Case for Breastfeeding

3. Where to Go From Here  Select a leadership team/steering committee  Role: provide guidance and oversight  Include: SBC members and Healthy Start agency, and other key stakeholders  Select an implementation team  Build on today’s strategy planning to construct a plan; submit within 60 days

4. PIC Funding  Subcontract through HCDI: $10,000 in Participant Implementation Costs (PIC) DeliverableDue DateFunds Awarded #1 – Strategic Plan60 days after training $5,000 #2 – Revised Strategic Plan and 6-month progress summary 6 months after training $3,500 #3 – Draft annual summary report 12 months after training $1,500

5. Other Requirements for the PIC Funds  Approach AT LEAST 10 businesses (per SBC) to introduce The Business Case for Breastfeeding and encourage them to implement lactation programs  Provide at least 1 additional educational event  Participate in monthly teleconference calls and other communications  Complete required documentation, forms, reports, and plans

6. Components to your Plan  1 st Deliverable: Strategic Plan  Begins during training event  Review recommendations from planning groups  Includes info on businesses to outreach, who will make the outreach visits, and how the outreach will help address identified needs in the community/’state  Include partners who will help

7. Outreach with Worksites  Options to consider:  Recognition program  “Mini grants” to jump start the effort  Select outreach workers who are skilled and knowledgeable about business issues  Select “low hanging fruit” for quick success  Attend business meetings/conferences  Engage the Chamber of Commerce and service organizations that already work with businesses  Reach out to labor unions and other groups that address employee concerns  Develop a community “Resource Guide” for businesses

8. Allowable Expenses for Worksite Outreach  Recognition program promotional materials, plaques, certificates, etc.  Mini grants for lactation room start-up costs  Stipends to potential outreach workers  Travel expenses to the businesses  Printing costs for community resource guide  NOT allowable: food for meetings or recognition ceremonies

9. Educational Events  Handout H: “Additional Education Options”  Options to consider:  Training in another part of your state to extend your reach  Presentations before Chamber, Rotary, Kiwanis, or other business group (Module 9)  Workshop at a WIC, breastfeeding, or other health related conference (Modules 1-3)  Training forservice providers to new families(WIC staff, childbirth educators, Early Head Start, Visiting Nurses, La Leche League Leaders, etc.) (Module 5)  Workshops for childcare centers and other related groups (Modules 3 and 5 and related resources)

10. Allowable Expenses for Education Events  Invitations and mailing costs  Continuing education application fees  Facility fees  Audio-visual expenses  Travel expenses for trainers  Reproducing curriculum materials  Training props and supplies  Follow-up evaluation  NOT allowable: food for training events

11. Project Promotion  Options to Consider:  Company employee health fair exhibits  Presentations, exhibits, and/or poster presentations  SHRM and other business related conferences/meetings  WIC conferences  Breastfeeding conferences  State insurance company annual meetings  Presentations at Chamber, Rotary, and other events  Media – press releases, interviews, ribbon-cutting events

12. Allowable Expenses for Promotion  Production of exhibit displays  Materials (beyond the Resource Guide) such as community contacts and resources  Conference registration and exhibit fees  Travel fees associated with providing speakers/presenters  Poster and handouts for conference poster session  NOT allowable:

13. Related Activities  Provide information to childcare centers  Conduct tracking/evaluation of the impact of your efforts

14. Tracking and Evaluation  Trainings conducted, attendance, evaluations  Businesses contacted and follow-up  Results of contacts, concerns, lessons learned, and opportunities  Changes in businesses (using USBC checklist)  Qualitative satisfaction data (See Folder #3, “Tool Kit” for feedback forms)  Breastfeeding duration and exclusivity rates- long term

15. Collaboration/Partnerships  Continue collaboration between Healthy Start and state/local breastfeeding coalitions  Recruit existing partners from both organizations  Expand to new partners  Potential partners:  WIC  Government agencies  Healthcare related organizations  Business organizations  Colleges/universities  Worksite wellness councils  Labor unions  Chambers of commerce

16. Technical Assistance from HCDI and Every Mother  Monthly group teleconferences for 1 year  Individual teleconferences as requested  Ongoing assistance via email and phone  Toll-free telephone line: 1-866-435-4808  Web site assistance: www.hcdi.com/hrsa/worksitelactationsupport/index.html www.hcdi.com/hrsa/worksitelactationsupport/index.html  Limited on-site visits

17. Additional Resources  Project web cast  Office on Women’s Health  National Business Group on Health  United States Breastfeeding Committee  Centers for Disease Control  ILCA “Employer Directory” See the “Resource Guide” in Folder #3, “Tool Kit,” for comprehensive list of helpful resources

18. Project Webcast  “The Business Case for Breastfeeding”  1-hour webcast  Topics: overview of the project and strategies for using The Business Case for Breastfeeding worksite lactation resource kit  Archived at www.mchcom.comwww.mchcom.com

19. Strategy Planning

20. General Instructions  Worksheet #1: General Planning  Worksheet #2: Worksites to Target  Worksheet #3: Addressing Worksite Challenges  Worksheet #4: Outreach Plan

21. Let the Planning Begin!

22. Group Reports