ROYAL STARS (BED AND BREAKFAST)

Business Location And Trading hours Business Location And Trading hours It is located at 2 Robinsons Road, Frankston, VIC 3199 Melbourne. In this building we have 8 rooms with gift shop and gallery as well. It will be open 7days per week, from 9am -10 pm.

Operation:- Operation:- STAFF Xiuquin Cai (Sophie) (Manager) Yingying Weng (Waiter and cleaner) Marry (Receptionist and Waiter) Rossi (Housekeeper)

Dress Code:- Manager Dress Code (Black suit and Black shoes) Cook Dress Code (Australian Chef Uniform And Chef Shoes) Waiter and Waitress Dress Code (Black Pent, White Shirt and Black Shoes) Receptionist and Waiter (Black Pent, White Shirt and Black Shoes) Housekeeper (Black Pent, White Shirt and Black Shoes)

Hiring Staff Hiring Staff As we have a small business. We will hire our staff by self. We will advertise in news paper and website for staff vacancy to find experience staff for Royal Stars.

Risk management Skilled staff leaving Market Competition injuries through hazards in the workplace

S.W.O.T Analysis S.W.O.T Analysis Strengths WeaknessOpportunitiesThreats

Strengths Excellent service and good quality of product. Fantastic facilities. Cheap Accommodation.

Weakness Far From city Limited Rooms Less family facilities

Opportunities Opportunities Easy Access Establish -ed business Growing market Extensive services

Threats Less verity in food No seasonal changes in food No surrounding park Competition from new B&B business

Royal Stars Expectations:- Vision Statement. Royal Stars vision is to provide all travelling customers with comfortable rooms, good service, delicious and high quality food and gifts. We will keep lowest prices around Frankston, improve our reputation and better our customer satisfaction.

Mission Statement Royal Stars vision is to provide all travelling customers with comfortable rooms, good service, delicious and high quality food and gifts. We will keep lowest prices around Frankston, improve our reputation and better our customer satisfaction.

Goals and Objectives Goals and Objectives Long term:- To become one of best accommodation in the Frankston in the next 5 years. Extend our accommodation with 20 rooms in the next 3 years. Short term:- Attract 20% customer to our accommodation in the next 3 months Increase 20% profit in this year.

Action Plan Provide the high quality food for customer. Improve our personal ability and knowledge give customer best service. Improve the accommodation’s environment and facilities.

Marketing Target market Young people/family vacation/school students Marketing strategy News paper/online/brochure/flyer Pricing strategy Value to customer

Environmental/industry analysis

Customer demographics

Marketing Key customers Young people/family vacation/school students Customer management Send /post card/personal information

Brochure

Menu for breakfast

brochure Menu for coffee

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