1. Drive-thru Coffee Shop
Coffee Philosophy
Founder: Fifi Theresiani
Co-founder: Steffi Fairuz
Marketing director: Hubert Andreean
Administrators: Bezghy Nur

2. Business Orientation Description Financial Management
STRUCTURE
Business Orientation
Description
Financial Management
Strategies to Success
SWOT

3. 1. Business Orientation
Why coffee shop?

4. 1. Business Orientation
Vision
To be the pioneer of coffee shop that specialized in drive-thru serving in Indonesia

5. 1. Business Orientation
Mission
Provide an outstanding quality and service for customers that leads us to choose the best products for their enjoyment.
Provide customers the finest quality beverage in the most efficient time.

6. Target Market - Coffee lovers and addicts.
1. Business Orientation
Target Market
- Coffee lovers and addicts.
- Students, Employees, shoppers and anyone who passes by this road.
- People who are looking for beverages with good quality and quick service.

7. 2. Description
Working Hours
Weekdays 7AM-8PM
Weekend 10AM-6PM

8. 2. Description
JOB HIRING
Barista
Cashier
Runner

9. MENU Menu 2. Description Name Price
Vietnamese Coffee (Syrup + Espresso)
IDR
Café Latte (Espresso + Milk)
Cappuccino (Espresso + Milk)
Americano (Hazelnut, Vanilla, etc.)

10. Start-up Equipment Tools & Equipment 3. Financial Management Name Cost
Expresso Machine
IDR
Latina Coffee Grinder
IDR
Scale
IDR
Kettle
IDR
Manual Brew (V60, French Press, Drip)
IDR
Total
IDR

11. Monthly Supplies Inventory
3. Financial Management
Monthly Supplies Inventory
expenses
qty
cost
papercups
3000 (pcs)
straw
Milk
300 (boxes)
Coffee Bean
10 (kgs)
Ice Blocks
300 (kgs)
Syrup
5 (bottles)
Mineral water
20 (gallons)
Total:

12. Breakeven Analysis Tools and equipment (initial fund) : 26.770.000
3. Financial Management
Breakeven Analysis
Tools and equipment (initial fund) :
Monthly Supplies Expenses :
Rent expenses :
Salaries expenses : x 3
Electricity expenses :
Daily Gross Profit:
100cups x :
Nett income Profit:
x 30days:
The breakeven point is between 1st and 2nd month nett income profit

13. Strategies to Success The strategic locations The best products
The friendliest servers
Fast and accurate serving
Good marketing and advertising

14. STRENGTH
Drive thru serving
Fast serving
High quality raw beans
WEAKNESS
Less popularity and reputation compared to others
There are a lot of popular and know coffeshops to compete
Less experience in operating a business, especially in coffee
OPPORTUNITIES
Opportunity to open franchising
Opportunity to be a fast serving coffee shop in instant era
Opportunity to expand drive thru coffee shop in national and international market
Opportunity to appeal different than the other coffee shop
THREATS
Competition: lots of popular coffee shops
Price fluctuations: prices of imported coffee beans and other supplies may increase